"Connecting advertisers to investors has been our focus for the past ten years. Today there we are developing innovative new solutions to reach engaged consumers with award-winning financial tools and resources.

 

"I’ve been a part of the financial industry for the past 14 years developing many of Microsoft’s global financial products throughout the U.S., Asia, Middle East, and Europe. For me it’s about helping companies build a stronger bottom line."

Case Study: First USA Teams with MSN Games and Creates Winning Promotion
When First USA sought new and exciting ways to reach potential customers, they teamed up with MSN. The result was fun and phenomenal, generating brand awareness, media coverage, and a record number of qualified applicants.

 

What kinds of consumers use online retirement planning tools? MSN partnered with Media Contacts and Compete to understand how consumers create and manage their wealth accumulation strategy via the Internet. The study found that such consumers are transaction oriented and positioned to evolve into active customers with high-value accounts.