Challenge
A leading financial services provider wanted to increase brand engagement and website activity with its 25-54 year-old core consumer.

Solution
Microsoft Advertising strategically placed banners throughout the Microsoft Media Network. From there, users were directed to the advertiser’s website, where they could interact with custom content related to the campaign. Microsoft then conducted a control/exposed ad impact study to assess consumers’ online behavior after ad exposure, compared to a control group.

Results
The campaign was highly successful at increasing interaction and engagement with the brand. Those exposed to the ads were nearly 400 percent more likely to visit the advertiser’s website within one week after viewing the ads, and the campaign drove 112 additional visitors to the client’s website for every 1,000 consumers it reached.

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