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With more than 54.5 million monthly unique users,1 advertisers can reach consumers on one of the premier social networking destinations—Facebook. Facebook helps people meet and share information online the same way they do in the real world. Advertising on Facebook allows you to connect with a vast audience, as it ranks as the fifth most trafficked web site in the U.S. and the second most trafficked social media site destination on the Web.1
- Facebook has a loyal user base that spends an average of 22.3 minutes on the site per visitor, per day.2
- 79.6 percent of active monthly Facebook users are between the ages of 18-49,2 and the average number of days each visitor logs on per month is 7.6.2
- Facilitate deep interaction between your target audience and your brand through a variety of media. Rich media opportunities integrate your brand throughout a user’s Facebook visit. This enables deep, lengthy interaction between brands and users.
- Facebook’s naturally viral environment enables Facebook users to actively participate in promoting your brand. Facebook users can indicate they are “fans” of specific brands, products, services, or marketing campaigns—and announce their interest to their social networks.
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