- A Flash ad within a UAP standard product which supports an initial download, as well as an incremental "polite" download.
- The initial download utilizes typical Flash banner specs, while the incremental download, which does not affect page load time, offers creative designers more flexibility.
- Marketing with Eyeblaster on MSN® gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.
- User visits an MSN page with the Eyeblaster Polite Banner scripted to it. The 30k ad loads into the UAP ad placement.
- The Flash experience begins, providing a rich media experience for the user.
- Once page has fully loaded, the 'polite' download begins (up to 70k).
- Once 'polite' download ends, the initial ad is replaced by the heavier ad, providing a richer end user experience.
- After 15 seconds, the Flash animation ends. The user may initiate a re-play of the ad if desired.
The MSN advertising system logs the following data and uses this data to create reports:
For Eyeblaster specific reporting information, please go to Eyeblaster.com.
The Polite Banner functionality is available in the following sizes on MSN:
Send to your MSN Account Manager the following information:
- Advertiser Name.
- Order Number.
- Start Date.
- End Date.
- Page Group Code.
- Creative: Width.
- Creative: Height.
There are two steps to getting an Eyeblaster ad live on MSN. First, the advertiser is required to use Eyeblaster's user interface to upload necessary creative or submit creative to Eyeblaster. Eyeblaster then creates ad tags that need to be trafficked to MSN in order to get the ad live.
MSN requires 3 business days from the date tags are received from Eyeblaster for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
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