Description
  • A Flash commercial that floats across the screen in a transparent layer, then resolves into a 300 x 250 rectangle.
 
Benefits
  • Creative flexibility intrigues and invites the user to interact with the ad.
  • The floating creative offers designers more flexibility.
  • Marketing with Eyeblaster on MSN® gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.
 
The End-User Experience
  • User visits an MSN page with the Eyeblaster Float-to-Rectangle ad scripted to it.
  • The Flash experience begins: animated graphics float over the page for 15 seconds.
  • After 15 seconds, the animation resolves into the standard UAP placement (300 x 250, in this case).

 

Data Logged by the Advertising System
The MSN advertising system logs the following data and uses this data to create reports:
    • Ad requests only.
 
For Eyeblaster specific reporting information, please go to Eyeblaster.com.
 
Requirements for Submission
Send to your MSN Account Manager the following information:
    • Advertiser Name.
    • Order Number.
    • Start Date.
    • End Date.
    • Page Group Code.
    • Creative: Width.
    • Creative: Height.
    • Eyeblaster Tag.
 
Ad Submission Guidelines
There are two steps to getting an Eyeblaster ad live on MSN. First, the advertiser is required to use Eyeblaster's user interface to upload necessary creative or submit creative to Eyeblaster. Eyeblaster then creates ad tags that need to be trafficked to MSN in order to get the ad live.
 
MSN requires 3 business days from the date tags are received from Eyeblaster for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
 
*Note: Once tags are created by in the Eyeblaster publishing system, an e-mail notification is sent to the MSN Account representative and adsubmit@microsoft.com to begin quality checking and final implementation.
 
MSN Sites
Use Ad Spec Search to find which sites accept the Eyeblaster Float to Rectangle Ad.