Description
  • A UAP standard Flash product which expands an additional panel upon user mouseover.
 
Benefits
  • Expanding panel offers creative designers more flexibility.
  • Marketing with Eyeblaster on MSN® gives you brand association with award-winning sites and services, as well as incredible reach to the millions of users who visit MSN every day.
 
The End-User Experience
  1. User visits an MSN page with the Eyeblaster Expandable Banner scripted to it. The 30k ad loads into the UAP ad placement.
  2. The Flash experience begins, providing a rich media experience for the user.
  3. If the user mouses over certain areas within the UAP placement, a panel expands to offer an additional, richer experience.
    1. The panel is part of the "polite download" which occurs after page load as to not affect page load time.
  4. After a fixed duration, or if the user mouses off the ad, the panel retracts into the UAP placement.
  5. Any time the user mouses over the ad again, the panel will again expand.
 
Eyeblaster Expandable Banner Ad Example
 
Data Logged by the Advertising System
The MSN advertising system logs the following data and uses this data to create reports:
    • Ad requests only
 
For Eyeblaster specific reporting information, please go to Eyeblaster.com.
 
Ad Specifications
The Expandable Banner functionality is available in the following sizes on MSN:
 
For site-specific acceptance, please contact your MSN account representative.
 
Requirements for Submission
Send to your MSN Account Manager the following information:
    • Advertiser Name.
    • Order Number.
    • Start Date.
    • End Date.
    • Page Group Code.
    • Creative: Width.
    • Creative: Height.
    • Eyeblaster Tag.
 
Ad Submission Guidelines
There are two steps to getting an Eyeblaster ad live on MSN. First, the advertiser is required to use Eyeblaster's user interface to upload necessary creative or submit creative to Eyeblaster. Eyeblaster then creates ad tags that need to be trafficked to MSN in order to get the ad live.
 
MSN requires 3 business days from the date tags are received from Eyeblaster for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
 
*Note: Once tags are created by in the Eyeblaster publishing system, an e-mail notification is sent to the MSN Account representative and adsubmit@microsoft.com to begin quality checking and final implementation.