Being a publisher of some of the web’s highest-quality sites, Microsoft Advertising has a deep understanding of the needs and challenges of premium publishers and has leveraged those insights in shaping the Microsoft Advertising Exchange.
How do publishers benefit?
Microsoft Advertising Exchange is a premium exchange offering high quality Microsoft inventory attracting buyers who value this brand-safe inventory. Microsoft Advertising Exchange offers sophisticated controls to let publishers tap into scaled premium demand to maximize returns while preserving the quality of their online environments. Based on its vast experience and monetizing its own inventory, Microsoft’s yield experts help publisher partners manage these controls in the Exchange to drive higher yield.
Higher yield
• Have a wide variety of advertisers bid on your inventory and drive up yield.
• Sophisticated controls allow you to maximize yield on each impression.
Protect your publishing environment
• Choose buyers by blocking ads, advertisers, and categories of ads.
• Manage transparency on your inventory. Sell anonymously or share up to URL-level visibility if you want.
• Determine which ad formats can run on your inventory.
Yield expertise
• Microsoft’s yield experts will help you drive yield for your inventory by leveraging rich data and insights from Microsoft Media Network and MSN for you, and applying that your inventory.
• Experts with deep experience managing Microsoft’s publishing and network business help you manage conflict across your direct and indirect sales efforts and preserve yield.
• Stay on top of your supply’s yield with regular reporting and monitoring by our account teams.
Please email us at pubsolns@microsoft.com for more information.
