Xbox LIVE is transforming the world of home entertainment and becoming the entertainment centre of the living room. It’s not only home to the best and broadest range of games but also one of the world’s largest on-demand libraries of music, standard and high definition films, TV shows and digital games ̶ all in one place.
Through Xbox LIVE, advertisers can bring their brand stories into the living room and reach one of the largest socially engaged audiences connected to the TV who are consuming entertainment experiences that can be shared with friends and family. And with the magic of Kinect, consumers can interact with ads in exciting new ways, transforming traditional TV advertising into engaging experiences:
- Consumers can interact with your brand by simply waving their hand
- Kinect-enabled branded destination experiences bring your brand stories to life by allowing consumers to fully interact with your ads in extraordinary new ways
- Interactive, actionable campaign experiences encourage user-engagement through enticing sweepstakes or real-time polling, voting and quizzes.
And with the impressive click-through rates and levels of engagement that Xbox LIVE advertising offers, advertisers can increase the value and impact of their marketing spend making Xbox LIVE an integral part of the marketing media mix for many leading brands.
With Xbox LIVE, you can tell your brand story to a socially engaged audience through inspired advertising opportunities that are far beyond anything possible with traditional advertising.
Check out the latest creative campaigns from Xbox LIVE in our Creative Showcase
Explore Xbox LIVE case studies
Learn more about in-game advertising
