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 To target advertising effectively online, you must first understand your digital audience. Targeted advertising isn’t just about campaign delivery: it increasingly informs campaign strategy and creative development. At Microsoft Advertising, we match unique insights on key online audiences with an innovative range of targeting technologies.
Microsoft Advertising’s online properties provide the reach for advertisers to target advertising at almost any group: from gamers on Xbox and Xbox Live to the vast worldwide audience of MSN, Windows Live Hotmail and Windows Live Messenger.
The unique range of targeted advertising technologies available through the Microsoft Media Network allows you to take full advantage of this reach and insight, enabling your campaign to target advertising at any audience using profiling, remessaging technology or behavioural targeting techniques.
And we can provide unmatched data and research resources to help you plan campaign strategy and develop the right approach to target advertising effectively. Through Bing, Windows Live IDs and the MSN Portal, we hold data on 460 million registered users worldwide, more than any other online provider. And our extensive research with partners such as MESH Planning, Synovate, MTV, the EIAA and IAB Europe, delivers additional insight to guide your strategy.
Microsoft Advertising’s online Audience Insight Tool is a unique tool that delivers instant insights on key audience groups through video vox pops.
A detailed study of Pre-Family Men reveals a valuable young male audience of multi-screen consumers. However, the diverse, ever-changing nature of Pre-Family Men undermines attempts to target them by age alone. Behavioural targeting and multi-screen campaigns are key to unlocking the potential of this group.
Research from Microsoft Advertising has identified the premium audience, representing 40% of Europe’s online population, a distinct segment from the traditional luxury market. Only 45% of the premium audience fit traditional ‘affluent’ criteria. However, they are prepared to pay up to 50% more for the products that matter most to them.
Whether it’s in their attitudes to life, to family, to technology or to advertising, the one constant in the youth market is its constantly changing nature. We’ve brought together the most revealing recent insights in our State of the Nation Report on Youth, challenging myths and outdated perceptions to reveal how to target young people online.
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Today’s mums represent an extremely diverse audience, yet research from Microsoft Advertising proves that online mums have one thing very much in common: they depend on the internet increasingly for both practical matters and emotional support. Understanding the digital channels that mums use, and why they use them, is the key to targeting mothers effectively.
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