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 Social media marketing is the marketing discipline that leverages social media platforms to meet advertising or branding objectives. With social media defined as any online tool that allows two or more people to collaborate, social media marketing can include activity such as email, instant messenger, individual social networks such as Facebook and Twitter, and online communities like Xbox Live. It covers the ongoing influence of your brand across owned media (your own online properties such as a website or blog), earned media (how your brand is being talked about elsewhere) and paid media (paid for advertising).
The diverse nature of social media means that social media marketing can take very different forms: paid social media advertising that is delivered in an environment where collaboration takes place, initiating and responding to conversations with online communities, or providing branded content for social media conversations. The range of social media marketing solutions available through Microsoft Advertising includes advertising on Windows Live Messenger, Windows Live Hotmail or Xbox Live or creating branded Messenger games.
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