Social advertising continues to be an area of rapidly growing importance and opportunity for marketers and is driving billions in media spend.
With Microsoft Advertising’s social advertising solutions, you can combine your brand story with your customers’ real-life stories across a rich canvas. Innovative ad features go beyond simple “Likes” to include ratings, reviews and polls, resulting in a detailed, engaging experience. By combining the authenticity of social with the engagement of brand experiences in premium environments like MSN, Hotmail and Xbox LIVE, advertisers can make great strides towards their brand marketing goals.
Put your advertising at the heart of the social media experience with these social advertising solutions:
Click-to-share
This ad-unit option adds functionality to your brand’s story by enabling users to share what they see with their friends - the user clicks on the ad to expand the panel, which has icons for sharing content to Twitter and Live.com.
Social hubs
Social hubs combine the functionality of a microsite with the reach of an ad unit. User actions can be tracked, allowing advertisers to follow expansions, video starts, video completes, how often content is shared, poll response rates, and the number of ‘Likes’. Social hubs can be built into any large rich media ad unit, including the IAB Pushdown, IAB Sidekick, 3-D cube and more.
Commercial email targeting
Our Talking Brands research shows that the roles of email, instant messenger, and social media are very different when it comes to online brand conversations – and that one-to-one channels are considerably more impactful when it comes to influencing purchase decisions. Commercial email targeting on Hotmail allows advertisers to reach engaged users interested in their industry to help further drive engagement and awareness. Advertisers can target users who receive their own email communications or communications from their industry through a 160x600 skyscraper on the Inbox/Read pages.
