When it comes to advertising, success is all about making sure your story is heard by the right audience at the right time. Profile targeting on the Microsoft Media Network can help you do just that.
Profile targeting allows you to target consumer groups online based on key characteristics, such as their age, gender, location, time of day and internet-access data (including browser type, and operating system. So, whether you want to reach 18-24 year-old males, female high-earners, or people in a specific area of a country – Profile Targeting allows you to confidently deliver your story to a well-defined, receptive audience, increasing the relevance and effectiveness of your campaign.
In addition, we also offer Advanced Profile Targeting solutions which combine the world of online data with valuable offline insights, enabling you to know your audience in more ways than ever before. By partnering with Experian, a leading global data provider, we’re able to incorporate a wealth of offline information - encompassing millions of households - with our data to further sharpen your focus on your target audience:
Experian Profile
This offering goes beyond standard demographic attributes with insights such as the presence of children in the household, level of education, financial holdings, spending patterns, or current occupation.
Experian Mosaic
This data segments households into dozens of audience clusters, differentiated by socio-demographic characteristics and enabling you to engage an audience based on their lifestyle, culture, and purchase behaviour, in addition to standard demographics.
Please note profile targeting options are subject to availability.
