Nokia N8 Launch calls in Xbox LIVE

A Branded Display Experience, delivered through advertising on Xbox LIVE, dialled up exceptional engagement levels for Nokia amongst a target audience of 18-35-year-old Italians. Rich, in-depth video content, promoted through the Xbox LIVE dashboard, drove 85% recall for the Nokia N8 launch ad, with 77% of those recalling the ad seriously considering the brand for their next mobile.

Campaign objectives:

• Connect with an 18-35-year-old audience for the Nokia N8 launch
• Generate excitement around the Nokia N8 launch
• Use the Xbox LIVE Branded Display Experience to showcase the phone’s features and drive purchase intent

Creative solution:

Xbox LIVE Dashboard ads provided the ideal showcase for Nokia’s Branded Display Experience, which offered users the chance to explore the N8 through rich, in-depth video content. Gamerpics and Themes invited users to personalise their Xbox LIVE experience and ensured the audience spent more time with the N8 advertising on Xbox LIVE.

Key results:

• 85% of Xbox LIVE users recalled the ad
• 77% of those recalling are seriously considering Nokia for their next phone
• 70% said the ad made them feel more positive about Nokia
• 8 out of 10 rated the Branded Display Experience video content as ‘Excellent’
• Amongst those exposed, Nokia became the top mobile brand for both spontaneous and prompted awareness
• 28% of those recalling the advertising downloaded the Nokia N8 launch Theme

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Download the full Nokia N8 launch case study