What was it about Boondoggle’s campaign for Belgian bank Axion that so impressed the juries at both the MOUSE awards and the Cannes Lions?
The Banner Concerts work broke new ground online on its way to landing a total of five Golds from the Direct, Media and Cyber Lions.
But what does its approach say about the future of creativity online?
The answers can be found in our exclusive short film, which goes behind the scenes at the MOUSE awards judging to talk creativity and effective advertising with the likes of Poke London’s Simon Waterfall, Dare’s Flo Heiss, Microsoft Advertising’s David Pugh Jones, BBDO Argentina’s Fernando Barbella and Perfect Fools’ Patrick Gardner.
From their hideout in Oxford our judges share their views on the most important trends in online creative advertising, from the successful fusion of offline and online elements to the centrality of content, the most exciting developments amongst this year’s work – and why the MOUSE awards themselves are so important to the future of creative advertising online.
Content and storytelling took centre stage at this year’s Mouse Awards with online campaigns that drove real brand value in a way that truly engaged their target audience.
The MOUSE Awards were judged by some of the world’s top creative talent. They include: multi-award winner Naoki Ito from GT Tokyo whose campaign Love Distance won a Platinum PR Lion in Cannes this year; Dave Bedwood, Creative Partner at Lean Mean Fighting Machine voted Interactive Agency of the Year at the 2008 Cannes Lions; and Chairman of our judges Simon Waterfall, the first-ever digital President of D&AD.
Content and storytelling took centre stage at this year’s Mouse Awards with online campaigns that drove real brand value in a way that truly engaged their target audience. 
The MOUSE Awards were judged by some of the world’s top creative talent. They include: multi-award winner 
