Transport & Travel (inc Automotive)

To celebrate the launch of the new Emirates A380 Superjumbo, this set of online ads was created to champion the aircraft's unique feature, onboard showers. Based on the insight that onboard showers sounded too good to be true, the campaign idea takes the universal truth that people love to exaggerate their travel stories. Each of the three interactive video ads features a character telling a travel story. The user can choose which level of exaggeration they want to play within the ad: ‘SOME’, ‘NONE’ or ‘WILD’. The twist is that the part about the shower always stays the same, as it needs no exaggeration.

Emirates launched a route between Dubai and LA, the home of movies. To celebrate the new route, the campaign featured a short movie 'The Exposure of Tom King' that was shot in LA, with no people in it whatsoever. People from around the world auditioned for a role via webcam. Avy Kaufman, Hollywood casting director, (Brokeback Mountain, Sixth Sense) selected the cast, who were then composited into the original LA movie. The final movie has a global cast, acting via webcam in the same scenes, but who have never met. The movie premiered on 7th November, 20:00hrs in LA and was streamed to www.theexposureoftomking.com

Building on the global Fiat 500 campaign, this is a digital consumer brand experience. With a powerful call to action that makes the user curious and an element of surprise, it’s a memorable campaign that makes the Fiat 500 stay in the mind. When banner expands, it transforms the Fiat 500 and communicates that the small car doesn’t pollute the atmosphere. If the user stays with the banner for a moment, they get an amusing surprise. Produced using video, flash and programming files.