“MyBanner” reinvents the role of banners by giving Internet users the chance to be active rather than passive. Using a range of icons in a new alphabet, they can create a personalised clip, save it into a database under their nickname, and then get advance notice via the banner of when their clip will be played. “MyBanner” is powered by Eyeblaster.
BMW wanted to show that their EfficientDynamics technologies are, first and foremost, about efficient, enjoyable driving experiences. The environmental benefits are a necessary part of the innovation, but are never used at the expense of performance. We created a series of strong and uncluttered ads that invited potential buyers to interact to find out more, helping them make sense of quite complex technology. A clean and minimal design style added to the strength and simplicity of the campaign. We have seen impressive interaction rates of up to 45% - particularly impressive when you take into account that this is a brand campaign. Additionally we have seen an excellent response across secondary post click activity with the ads driving more than 800 brochure requests and 51 test drives.
MINI always wants its communications to surprise. Online ads were created using materials from the MINI Clubman minisite. These included customisable backgrounds and call to action formats such as a teaser Peel on MSN that revealed some fantastic videos that showcased the car.
To promote the launch of Cathay Pacific’s brand new cabin classes users were invited to an ‘Experience’ website where they could virtually see and try the product before flying. The banner provides a personalised check in, allowing customers to pick their desired travel class and destination. They are then delivered with a boarding pass that lets them experience what seating looks and feels like in the new Cathay Pacific cabin classes.
This masterpiece will be the answer for the future. Excellent off-road performance and comfortable running performance on-road." This online campaign was part of an integrated campaign to introduce the new Jeep Cherokee - a masterpiece from the historic Jeep brand born out of the spirit of craftsmanship. The campaign uses the single kanji character "匠", which means craftsman. The "匠" kanji character is carved out of the body of the Jeep Cherokee and shown in a glowing light. It implies that these skills cannot be developed overnight and are instead something "authentic" acquired over many years, and that sense of craftsmanship shines through as if having seeped from the interior of the vehicle.
To celebrate the launch of the new Emirates A380 Superjumbo, this set of online ads was created to champion the aircraft's unique feature, onboard showers. Based on the insight that onboard showers sounded too good to be true, the campaign idea takes the universal truth that people love to exaggerate their travel stories. Each of the three interactive video ads features a character telling a travel story. The user can choose which level of exaggeration they want to play within the ad: ‘SOME’, ‘NONE’ or ‘WILD’. The twist is that the part about the shower always stays the same, as it needs no exaggeration.
Emirates launched a route between Dubai and LA, the home of movies. To celebrate the new route, the campaign featured a short movie 'The Exposure of Tom King' that was shot in LA, with no people in it whatsoever. People from around the world auditioned for a role via webcam. Avy Kaufman, Hollywood casting director, (Brokeback Mountain, Sixth Sense) selected the cast, who were then composited into the original LA movie. The final movie has a global cast, acting via webcam in the same scenes, but who have never met. The movie premiered on 7th November, 20:00hrs in LA and was streamed to www.theexposureoftomking.com
Building on the global Fiat 500 campaign, this is a digital consumer brand experience. With a powerful call to action that makes the user curious and an element of surprise, it’s a memorable campaign that makes the Fiat 500 stay in the mind. When banner expands, it transforms the Fiat 500 and communicates that the small car doesn’t pollute the atmosphere. If the user stays with the banner for a moment, they get an amusing surprise. Produced using video, flash and programming files.
Building on the global Fiat 500 campaign, this is a digital consumer brand experience. With a powerful call to action that makes the user curious and an element of surprise, it’s a memorable campaign that makes the Fiat 500 stay in the mind. When banner expands, it transforms the Fiat 500 and communicates that the small car doesn’t pollute the atmosphere. If the user stays with the banner for a moment, they get an amusing surprise. Produced using video, flash and programming files.
The brief was to change perceptions of the Ford Fiesta, from a rather outdated image to that of a style icon. At the core of the campaign was an innovative 3D website, built by MSN, that integrated the new Ford Fiesta into the navigation, giving the audience a true online experience where the car became the key enabler to exploring the site. Extending this innovation into further unchartered territory was the partnership between a number of (competing) media owners to create a truly on and offline experience.
The user is invited to play with the Ford Fusion car by throwing it through a world map. The idea was to connect the car with the trip promotion of Ford and TAM Airlines.
This Flag campaign for Germanwings aimed to build reach and generate interaction with users. From the MSN Homepage, a small travel guide is one click away, but immediate information within the ad presents the range of attractive European destinations served by the airline.
Gol Airlines is the fastest growing airline in Latin America. Using the Butterfly theme, the ads convey the concept that flying has never been easier and cheaper. By dragging a mouse along a line at the bottom of the ad, an ugly bug slowly grows wings and turns into a beautiful butterfly.
Building on the excitement around the Euro 2008 football tournament, a special fan zone section on MSN and activity in the Autos Channel engaged potential Hyundai customers by allowing them to write a messages in support of their country’s team. As the tournament progressed, user traffic to Hyundai’s Euro 2008 microsite rose with a high click rate.
The Saab brand originates in the field of airplane engines. Building on this heritage, the campaign tells users that Saab cars are developed in the sky and engages them to reveal a little about themselves to find out which Saab model is a good match for their lifestyle. Once they have selected from a range of adjectives to describe themselves, the user sees a personalised message that tells them what kind of “Saabist” they are.
Following the campaign’s concept “It fits whatever you imagine”, the user drags several objects into the VW Spacefox when suddenly a visual experience takes them by surprise. The ad then suggests that they take a picture and save it to their MSN.
In 2008, the eyes of Brazilian consumers were on the launch of the next generation of the most popular car in the country. The campaign for the new VW Golf featured celebrities Sylvester Stallone and Gisele Bündchen.The concept was: New Golf. Beautiful as never before. Golf as it always has been. Users could engage with the car by dragging their mouse to turn it around, whereupon it bursts out of the ad to show its full beauty.
This ad was created to reinforce the idea that Polo is an international car with the same features everywhere in the world. It features a Polo Translator tool which instantly translates what the user types into the box into a variety of languages.
