Consumer Goods/FMCG

As an official global sponsor of the Beijing Olympic Games, adidas took the opportunity to spread its Impossible Is Nothing spirit across various online platforms and social networks to build strong brand awareness. The OlymClick cross-platform game series ran across Facebook, advertising banners, simple yet exciting website mini-games, and as an MSN Messenger online game. OlymClick players challenge their friends to train and compete with their MSN Messenger buddies. To sustain the adidas Olympic feel-good factor, the campaign was divided into four phases: launch, engage, participate and celebrate. Good use of MSN Instant Messenger drew a lot of attention to the campaign and helped to maximise brand awareness.

Adidas presents a line of football boots consisting of 3 shoes, each destined to an specific playing style. The banner invites the users to test their football, and it is done by letting them draw a goal. Based on the shapes and the overall design, the style of the player and, consequently, the corresponding football boots are determined. An ad able of portraying all of the adidas’ portfolio, in a set of three different endings.

Branded game to targeting young males in Sweden – a group of users who spend more time online than using any other media. This hard to reach audience view banners ads and pop-ups as intrusive and respond to local, rather than international campaigns. The game overcame these challenges by enhancing users’ experience of their existing activity.

All 'Glass and a Half Full' productions simply exist to give a moment of joy - and so fittingly, our brief was to translate the joy of the Eyebrows TVC into moments of joy online. So we took the Eyebrows ad, and rather than just find ways of reusing it online, we tried to recreate its mischievous appeal through a variety of online activities. Namely: - 2 banners: 'Dancing Cursor' and 'Getting Away With it' - 1 application: 'B-Brow' - 1 one day event: Jivebrow All elements intentionally tried to surprise, but Jivebrow stood out as being particularly innovative in that it allowed for a world first in creating an event that lasted one day only, and in that time gave the British public their opportunity to mimic the TVC in the MSN homepage. This level of engagement was a direct result of a partnership with MSN, facilitated by media agency PHD. Powered by Flashtalking.

The value of genuine products created by designers at Herman Miller is threatened by imitation goods. To enlighten the unsuspecting, Herman Miller’s "Get Real" message uses the web banner experience to communicate that consumers themselves need to question whether or not a product is an imitation. While they are doing this, the ad introduces Herman Miller’s superior designer chairs, particularly its line of Embody Chairs released in 2009. As they enjoy playing a game, many users interacted with the content unaware that it was an advertisement. The surprise ending made users want to tell someone else about it, so the ads became a hot topic all over, despite their short running period. The ad was also recognised by various advertising awards and featured in industry publications. Even after the banner run had finished, it’s continued to enjoy a favourable reception on Herman Miller's own website.

To promote the biggest jackpot of the year, the Dutch National Postcode Lottery used a red truck adorned with hundreds of light bulbs as a promotional tool in all its advertising. In this homepage takeover, the red truck literally drove through the internet, ‘destroying’ real-time content from the Dutch MSN homepage. To make this happen, the homepage of each campaign website had to be automatically screen captured every minute and saved in the dynamic flash layer of the homepage takeover.

Pedigree dog food selected famous web 2.0 websites to build an adoption campaign where 3 dogs, representing millions of abandoned dogs, could be adopted by internet users through these web 2.0 websites. A pioneer project where the rivals Google, MSN and Yahoo! participate simultaneously.

This banner shows how happy your dog gets when you feed it with Pedigree dog food.

Pepsi Twist 3 is a Pepsi drink with natural lime juice and just three calories. The campaign showed why three calories are better than 0 using a fun Space Invaders type game where the user can shoot at a series of numbers, eliminating the bad calories and keeping only the good ones.

In this integrated campaign called "Por Qué?" or "Why?", Pepsi wanted to add a sense of fun to life. Users were asked to posted their questions on the “PQpedia” blog, and the huge level of participation created incredible question content such as “Why do pajamas have pockets?”, “Why do I scratch my head when I have doubts?” and so on which ended up appearing on different campaign media.

The idea was to clearly show how Gatorade helps replenish energy and that it had developed new special edition "Gold" packaging especially for the Olympic Games. By pushing a button in the banner, the user revitalises a crumpled wooden doll and makes it stand upright as a powerful sportsman.

To create online buzz around Mentos’ kiss theme, this campaign targeted Messenger users with a webcam to play Kisscam (kiss a girl on your screen using webcam). Other elements included a kiss fight game and a kiss quiz on MSN. Nearly 5,000 people took part in the Kisscam while over 129,000 people participated in the quiz. The campaign generated an interaction rate of 4 to 6% (110,000 interactions) and an interaction time of 10 to 20 seconds.

Taro is a fat-free snack made from fish. The key message is to encourage ladies to eat Taro because they won't gain weight. The campaign uses several young slim working women as mascots in several MSN and Windows Live properties such as Personal Expression, Games, Messenger Tab and in banners. It generated lots of downloads, a high CTR, and a satisfied client.

Before the Euro 2008 football tournament, Pringles set up a Dream Team with players from several European countries and then created a competition offering the chance to spend the day with Italian player Daniele De Rossi. The campaign starts with a "kick the ball" game which synchronises with user interaction.

94% of women in Sweden shave their private areas, this banner ad was created to help in understanding what a difference it can be when using new series of intimate hygiene products by RFSU.

In Sweden, 94% of women shave their private parts, and this online poll was designed to illustrate this. After answering the poll, you saw how much women actually shave and then learned about the benefits of a new range of intimate hygiene products.

Believing in human warmth, Samsung decided to do something different at Christmas and so it froze many of its products inside a giant ice cube. People were invited to predict the exact day, hour and minute that this giant piece of ice was going to be fully melted – and take all those products home if they got it right. The action took place live in a famous shopping mall, and everyone was able to follow the action in real time through a hot-site.

This exclusively online campaign based on the internationally developed creative concept “Foam City” aimed to create awareness for Sony’s range of cameras and camcorders. Targeting families, young people, and those interested in photography and travel, this Belgian campaign revolved around a competition where people had to upload a picture of themselves and then add a foam effect to have the chance of winning a trip to Miami (where the TV commercial was shot). The campaign on MSN consisted of half banners, IMU, text links, emailing and editorial formats: all leading to the competition’s webpage. There were more than 3.6 million unique visitors, 25 million page views and over 37,000 clicks to the campaign website. The video showcase had an extremely high CTR while Messenger banners were the best traffic generator for a low cost per thousand impressions and per click.

This award-winning campaign succeeded in boosting awareness of Springfield, giving users the opportunity to view the whole product catalogue within the creative.

To launch its new Instinct fragrance, AXE went back to the basics associating masculinity with leather - a timeless element of cool. The creative makes use of animation, 3D, and a lot of humour. The campaign ran as a takeover on MSN Home in various synchronised ad formats which grabbed the attention of users.

This campaign innovatively aligns the Close Up brand to get people closer using internet and mobile. Users could take part in a voice chat with others who were experiencing the ad at the same time as they were. The campaign delivered a real brand experience and results that exceeded expectations.

This interactive campaign uses a cool 1970s inspired character called Detective Stripes to get the message across that Rexona Invisible deodorant doesn’t leave stains on clothing or on the skin of the consumer. Using movie-style storytelling, the website presents the whole story about Stripes, testimonials and a solution to his problem stains. The five episodes are ambiented into locations that appear in the life of our hero, while the audience can unlock goodies such as screensavers, wallpapers, and ringtones. Detective Stripes is a story full of action, funk and... white stains.