Telecoms, Media & Entertainment

In the cut-throat internet service provider industry, 013netvision was facing a real challenge from a newcomer. This campaign aimed to put the dampener on the new challenger and make sure 013netvision's customers stayed loyal.

The trailer for Baz Luhrmann's epic movie "Australia" was seen by a large audience thanks to this Spanish campaign.

This campaign to raise awareness of the new movie "Guerra de Novias" was so successful it was extended.

To promote the release of the movie "The Curious Case of Benjamin Button" in Belgian cinemas, this campaign ran on the Entertainment pages of MSN with the wallpaper showing pictures of the two main actors, Brad Pitt and Cate Blanchett.

This campaign's focal point was a creative event on the MSN Homepage comprising a background and overlayer with a teaser phrase to make people curious about seeing the new movie.

The objective of this campaign was to promote and increase awareness of Hispano Fox Film's latest movie "Ultimatum a la Tierra".

The objective of this campaign was to promote an increase the brand awareness of the new 20th Century Fox launch, X Files. The campaign ran in MSN Mobile and WL mobile services and had really good results in MSN entertainment and Windows Live.

In only the second ever creation of a Sidekick, the Best of Both campaign was a complete, ATL, BTL and TTL campaign to promote a completely new type of Mobile Phone plan. To best explain this complex new mobile plan a suite of ads were created, with specially filmed green screen footage in one of Irelands largest studios. This culminated in a Sidekick ad which encouraged users to play with a character called “Bill” in Leaderboards, MPUs and a Sidekick to learn more about the Best of Both.

Airtel India is one of India’s largest mobile service providers and they had recently signed up Bollywood's hottest couple Saif Ali Khan and Kareena Kapoor to appear in a TVC to promote Airtel Hello Tunes. This rich media ad built on the huge success of the TVC and used synchronisation between the 728x90 and 300x250 ad units to create a user initiated conversation between the famous couple. At the end of the ad, the TVC can be viewed.

Designed to support the Spanish launch of Windows Live and MSN Mobile, this very successful campaign led to higher than expected results.

This successful banner campaign promoted several mobile entertainment products such as truetones, wallpaper, games, mobile application.

GoTone used Microsoft Advertising’s integrated platform to get its brand message across to the target audience. The relationship between the large rectangle and the super banner on MSN homepage created strong visual impact and successfully linked the GoTone brand to the Olympics.

During the Beijing Olympics, China Mobile used Microsoft Advertising’s integrated platform to communicate the convenience of Mobile TV to its target. The combination of the large rectangle and the super banner on MSN homepage created strong visual impact and successfully linked the product to the Olympic Games.

This successful campaign to promote awareness of China Telecom’s eSurfing mobile service used a takeover ad format and expandable superbanner to skilfully echo the other ad placements on MSN and Messenger and broadcast the commercial on Live Banner and MSN Today. The campaign generated 116,398,105 impressions, 1,664,492 total clicks, and a click-through rate of 1.43%.

An eyecatching campaign aimed to increase the number of visitors to a Spanish science museum where they could have fun with their favourite Marvel heroes

To plant the product in the minds of users, the in-banner Text Twister game features keywords specifically linked to the product offering. Users could play an advanced version of the game on a microsite which ran simultaneously with the banner campaign.

This campaign features a simple interactive in-banner element that is tied back to the product’s value proposition of “11”, which is basically having 11 of your favorite people tied to your mobile plan and be able to call them at 11 cents per minute.

This simple yet effective ad to promote Discovery Channel's "Deadliest Catch" programme appeared in front of MSN users four hours before it was broadcast on TV. It helped to secure a lot of viewers.

Research shows that fans of E4's youth drama Skins use Windows Live Messenger while they're watching the show. This Skins Messenger “live” BOT fired out messages related to specific scenes in the show as the viewer is watching. The BOT tells them about music, styling, and behind the scenes gossip. Plus, during ad breaks, the BOT prompts users to watch exclusive video through the activity window on Messenger. This was the first time that Messenger has ever been used to deliver a truly cross-platform experience.

This skinsite game was designed to communicate that Colombia's leading telecom company was offering an internet connection with McAfee Antivirus protection. In the game, viruses are taking control of the site but then the ETB's antivirus arrives and deletes them all.

Fox TV was the first advertiser in its sector to use Mobile in Spain. The campaign’s objective was to create awareness for a new TV series and it generated excellent results in Windows Live Portal, Windows Live Hotmail and MSN Mobile. Users could access the storyline, images and a trailer from the special WAP page, which was one of the first with video.

This campaign to promote Taiwanese boyband Fahrenheit's latest release is the first in Asia to feature a sidekick creative.

Expandable ads that simulate the experience of surfing the web on HTC’s new Touch Diamond handset dialled up impressive click-through results for the mobile manufacturer with over 40,000 users clicking through to the HTC site. A great result for a small country like Denmark.

3 VOIP is well-known for its attention-grabbing ads that promote its low cost rates for overseas phone calls. Targeting expats living in Indonesia, this witty campaign invites them to call their mother-in-law.

Intel sponsors the BMW's Formula One team. Last year they created a virtual quiz game that simulates a round-the-world race. The challenge of this online campaign was to attract as many people as possible to register for the competition at the website. The targets were speed fans, high-tech geeks and employees who use a computer in their office. This Tab works as a "warm-up" for the quiz, testing the listening skills  of the user.

This banner shows how the performance provided by the Intel Core 2 Quad Processor can take computer games to the next level.

Dare created rich interactive online adverting and Digital Outdoor creative to promote the launch of the new ITV1 prime time drama series, Demons. The creative, filmed bespoke for each format, featured the lead cast members, Christopher Cooke and Holliday Grainger acting out extended storylines of the TV drama. The online advertising was filmic in quality and communicated the intensity of the TV drama by enticing the viewer to help save Ruby (Holliday Grainger) from the evil forces that live below the streets of the city. The campaign work strongly reflected the show’s dark and atmospheric nature and managed to achieve a very strong level of engagement throughout the duration of the campaign.

The fashionable nature of LG’s new Viewty cell phone was embedded in this online campaign. Using the extendable feature of the Live Banner, the ad presents the Viewty in full view, highlighting key features such as the 500 mega pixel camera, hand drawing capability, and ISO800 intelligence photosensitivity. The slogan “A camera or a cell phone?” arouses curiosity and gives web surfers the urge to learn more about the Viewty by browsing through the online ad.

The goal of LG’s first ever Multinational campaign was to promote the launch of the LG Secret mobile phone in countries including Germany, France and the UK. Along with a streamed full-length commercial, the ad showcased four key features of the new handset. With multiple stream videos and large images in the skin, this ad functioned as a dynamic and aesthetically attractive mini site to raise awareness of LG Secret.

This holiday season campaign for LG’s latest mobile handset engaged users by giving them the chance to win the new phone. The high click rate generated a lot of traffic to the microsite and helped the client acquire a large number of users fortheir database.

To drive visitors to mocca.com’s community, this integrated campaign used MSN Live Chat, Hotmail banners, text links and video showcase to capture the attention of young people. The online ads identified their key interests to lead them to click through.

Imagine you're chatting on MSN. How would you feel if, instead of receiving old -fashioned emoticons, you could actually SEE someone imitating one? This promotional activity for Microsoft LifeCams on MSN introduced Greek users to “Face”, an amusing guy campaigning for live communication, through an expandable MSN banner. They could click to add Face as an MSN contact and could chat with him via a Windows Live Messenger Agent. Face also challenged them on cam-view to send emoticons which he imitated “live”.

This campaign to promote the movie "Defiance" uses an 'H-shape' video channel re-skin with interactive game. Powered by Flashtalking.

Nokia wanted to create the mindset that its Eseries phones really do offer the best work life solutions. This digital campaign provided users with a real educational experience that showed just how easy it is to use the Nokia E71’s email and web browsing features. They could also enter a competition to win one of the new handsets.

This Indonesian campaign aimed to get music lovers to express their feeling through music and create engagement between Windows Live Messenger users and the Nokia 5800 Xpress Music.

This campaign builds on Oi's 'freedom to access information' brand value by making the public aware of its sponsorship of São Paulo Fashion Week and telling them that they can watch the event live on the web. After a few seconds of live fashion footage, the user is redirected to oimode.com where the entire runway show content was available.

This brand awareness campaign for OKI aimed to link it strongly to the mobile world. It led to great results in terms of CTR% and reach.

This successful Personal Expression campaign rose to the challenge of promoting instant chat messaging on an instant chat messenger. Fun animations and sound brought Orange’s print and online ads to life, with a twist on the traditional smiley iconography.

This successful campaign to promote this new movie in Sweden led to great results and positive feedback from the client.

This campaign was a media first, launching a new format called a sidekick. Users initiate the ad by clicking on the MPU, which causes the whole page to be “kicked” to the left making way for a rich media experience including video clips and a game. Powered by Eyeblaster.

This campaign to promote awareness of the UK cinema release of Revolutionary Road launched a new format in Messenger. Powered by Eyeblaster.

This awareness-raising campaign aimed to increase the number of people who sign up with Parship's online dating service. The creative calls for users to “play” in order to start a new relationship.

This simple concept engages users by letting them experience the push email feature of the Nokia E71. The interactive banner presents the phone, teases with a short clue and then lets the user explore its features. The layout theme was inspired by the slim, sexy and elegant handset.

The strength of the Nokia N78 is its combination of music, navigation and photography. This rich media banner generated high levels of interaction with users by giving them something to play with: icons representing those three elements which have to be caught and dragged to a corresponding dock. The ad then opens.

Building on the belief that we are all unique, this stylish Sony Bravia campaign gathers the diversity of individuals with an interior design competition that brings their imagination to life. A flash banner communicating the luxurious nature of the competition invites users to design their dream room with Sony Bravia TV and persuades them to click through to a microsite.

The huge ROUND1 amusement complex offers a variety of amusements, allowing visitors to spend the whole day enjoying themselves during a single visit. This campaign aims to convey this idea in an upbeat way that grabs attention. The animation begins with a scene in which a bowling ball suddenly drops down from the ROUND1 logo, which is wobbling precariously. The ball is used in the variety of ball sports that visitors can actually enjoy at ROUND1 - bowling, billiards, table tennis and basketball – the animation goes through them all, finally returning to the bowling scene. Looping the animation calls attention to the fun of the "once you start playing, you just can't stop" concept, and is designed to take on a rhythmical movement that doesn't get boring. The ads produced a healthy click-through count and demonstrated to this satisfied client what is possible on the web.

Falcão the leader of Brazilian rock/reggae stars O Rappa is eager to personally tell fans that they can win an exclusive show with his band. All they have to do is enter their phone number through the internet banner, a video then starts and Falcão immediately calls “for real” using a Samsung cell phone. Over 50,000 Brazilian fans took part in this promotion.

This campaign was created for Samsung’s latest mobile phone which has a super camera that takes photos and records in high definition, Wi-Fi, GPS, touch screen display and much more. To tell the market about this major launch from Samsung, the high impact creative was divided into multiple steps of interaction and used the maximum space and size available.

Samsung promotes its mobiles recognising the younger generation’s affinity with music. This campaign features the street, alternative art, attitude and, of course, music, to invite users to take part in a competition to win one of five Fender guitars signed by one of Brazil’s top bands.

The creative idea in this campaign is a hand gesture that has a dual meaning - victory and perfection - which reinforces the dual functionality of the phone.

“Jazz Life” is a concept all about freedom, truth, spirit and enjoying life to the full. Through the features of the new Samsung Anycall i908E mobile, users can feel elite and experience the quality of Jazz Life. On a minisite, we see images of freedom and how the new mobile helps people to take care of business so that they can then enjoy quality leisure time. Minisite page views topped 8,000,000 while over 1,000,000 took part in the “Jazz Life” game.

The minisite creates a dreamlike space using the design elements of water and metal with the Samsung Anycall. The new handset's fashionable appearance is highlighted as are its touch screen and other multimedia functions. The campaign generated 932,775 ad clicks.

This campaign for Samsung's Touch digital camera used the touch experience to highlight the product's features by showing different lifestyles of various consumers.

The key selling point of the Samsung X360 is that it’s the lightest standard size laptop in the world. The relaxed and fashionable style of the campaign microsite demonstrates the benefits of this lightness and uses the slogan "X360, lightly seize my heart."

Omnia i900 is Samsung’s first touch-screen smartphone. To promote it to users of the MSN Homepage in Italy, the page content was surrounded by the mobile phone display.

The Omnia i900 is Samsung's first touch screen mobile phone which is why the finger is a key visual in the advertising. The finger starts by making the overlayer bigger then drags icons on the mobile phone display. It then reduces the size of overlayer which can be replayed whenever the mouse pointer becomes a finger.

Brief: Launch the 8MP Samsung Pixon Camera phone which is perfect for capturing 'unexpected moments'. The solution? A street photographer named Nick Turpin took a photo in his home town of East Dulwich and uploaded it to a website on 22 October. The public could then click on anything in that photograph. The object with the most clicks then became the next subject that Nick had to get in his next photograph. Nick's Adventure lasted 28 days with the public sending him across Europe, America and Asia.

SFR used a Homepage full takeover and a ticker on MSN Entertainment to promote its new website where its young customers could interact with each other and share jokes through an RSS feed on the ticker.

MSN Brazil hosted everything you could want to know about the greatest Skol branded event: the Skolbeats electronic music festival. This included key information, services (tickets, date, line ups, etc) and pictures, videos and reviews . In two years, the Skol Beats portal has evolved to become wholly self-sufficient in relation to the event it originated from, surviving independently throughout the year by offering information on music and trends and transmitting Skol's innovation and entertainment brand values through its editorial content. The result was the extent of the effects of the event rather than a single day or month as the brand is present in the minds of users throughout the year.

With the MySky decoder, you can record, pause, replay, record TV programmes online and record all the episodes of a TV series. In this teaser campaign, this is all explained in a way that amuses the user and makes them want to find out more.

With the MySky decoder, you can record, pause, replay, record TV programmes online and record all the episodes of a TV series. In this teaser campaign, this is all explained in a way that amuses the user and makes them want to find out more.

"Part of a multinational campaign to promote Sony Ericsson’s w980i handset, the creative execution takes three forms: Videowall, Sync Banner, and Catfish - a relatively new product in Taiwan. In Spotlight, there's a user initiated (UI) audio clip which is highly interactive, while in Catfish, there's UI video. Both ads are synchronised with each other to create maximum impact.

With gangsters after him, and his memory wiped, Johnny X has to rely on his X1 to piece his life back together. Filmed over 10 days in Bangkok, this high-octane 9 part online thriller bears all the hallmarks of a Hollywood movie – for the price of a TV commercial. Over 20 minutes, the story unfolded culminating in a tantalising cliffhanger. In that time we not only showcased the phone in glorious detail but also brought the brand to life. A significant audience driver was the online advertising. Within the ads themselves we streamed the episodes sequentially. We were able to recognise which episodes the user had already seen and deliver them the next one in the series. This activity resulted in over 6 million episode views in the first 4 weeks as audiences followed the drama.

This attention-grabbing campaign for Sony Ericsson's new Experia mobile phone demonstrates the design of the new handset. The result? Outstanding CTR and a very satisfied client.

This campaign for the new W760 Sony Ericsson Walkman phone uses two synchronised ads on the same page to urge users to discover their music monster. Clicking on the dancing character in the ad causes the monster within him to be unleashed onto the page before he settles into the screen of the phone. Users can click through to the campaign microsite to find out more and create their own dancing music monster character to download to their mobile.

This creative tried to bring Windows Live users to the chat which was coproducted by the MSN team and the client. The type of campaign was innovative as it was the first time MSN had a live chat with the film's actors. This campaign had really good results and the client was very statisfied.

User interaction was the key to making this movie stand out from other Summer blockbusters. The creative for this ‘in banner’ one-player game seamlessly merged CGI assets, effects and sounds from the trailer, allowing users to play a game based on one of the film’s most memorable scenes. They could also submit their highest scores, watch the trailer and then pass it on to friends as part of the same ad format.

The objective of this campaign was to promote and increase brand awareness of the new Sony Pictures launch, Hancock. The campaign had good results and ran on WL Messenger.

The opening weekend often makes or breaks a blockbuster movie. For Quantum of Solace, MSN Movie Channel was dominate and "owned" by the campaign to build hype before the movie opened and promote conversations among movie enthusiasts. The domination of the channel through two flash banner units and skinner wallpaper provided strong visual impact. When tied in with editorial coverage for the film, it gave added impetus to the user to find out more about the movie. The response rate to the website was far better then projected and online media played a supportive role in making the box office an undoubted success.

Targeting 13 to 34 year old female Hotmail users, this campaign gets across the movie's storyline of how a man falls in love with a girl who is about to marry another.

The objective of this Messenger Tab campaign was to promote and increase awareness of the latest movie release by Sony Pictures: La Pantera Rosa.

To generate buzz for the latest James Bond movie two weeks before its release and one week after, this campaign reached out to Latin American fans of 007 using Hotmail, Messenger and MSN's Entertainment Channel. This was the first time a film studio had used a Takeover in Latin America and the banners allowed interaction with users by providing them with lots of information about the movie plus images and games.

This campaign to promote the new movie "Quarantine" targeted 15-24 year olds using two different banner concepts: a game and a widget.

To generate pre-release awareness and buzz for the upcoming movie "The House Bunny" this campaign targeted male Messenger users with one banner highlighting the sexiness of the lead actress and a second banner focused on the make-over story, lifestyle and fashion to grab the attention of the female audience.

Producing a campaign for such a keenly awaited movie demanded the very best. Profero focused on advertorial pieces, representing the strength and spectacular nature of the Hulk, generating awareness through interactive placements.

Cartola FC is an online game played by over 700,000 Brazilians. They can create their own fantasy teams by picking real players from Brazil’s soccer championship league. The real performance of these players in each championship match contributes more or less points to the players of the online game. The creative idea explores the fact that, if you own a team, you are the team.

Italy’s “Lega Calcio” soccer championship is one of the biggest in the world and SporTV has the rights to broadcast its games in Brazil. The massive presence of Brazilian players in the tournament is a big attraction for the Brazilian audience. This banner explore this, insinuating that Italy’s championship should be called “Brazil’s championship”.

This campaign consisted of one significant ad which ran as a road block on the MSN India home page. The standard banner told users how to place an order for a Tata Sky connection while animated skinner panels along with an expandable 300x250 unit played the TV commercial. The idea was to communicate a link between Tata and Sky and this was done through the theme of marriage depicted by the characters as well as the layout of the ad. Users liked the innovative use of space and the element of fun.

This campaign launched the new Tata Sky+ premium set-top box with personal video recorder that allows you to record up to 45 hours of live TV. Tata Sky+ gives you the power to record one programme while watching another, pause a live telecast and even rewind a TV programme that you are watching. The campaign consisted of a standard 728x90 banner with key communication and a video expandable 300x250 which, when expanded, behaves like a page takeover.

In a competitive market, this campaign aimed to raise awareness of TDC’s Broadband-2-Go mobile broadband service. The “More Mobile” concept features animated banners working together on the same page that drive traffic to the campaign website. The main campaign character sits with his laptop in the top banner, while in the banner below a ball bounces up and down. As the user’s mouse touches one of the banners, the character’s left arm stretches across the page to steal the ball and take it back to his own banner. The ball is instantly replaced in the second banner by another object from one of the five short movies from the campaign website. This was the first time that an online concept for TDC had dictated the guidelines for the offline part of a campaign.

This successful campaign for Tele2 generated an extremely high amount of traffic when it ran on MSN for just two days. The idea was copied by another agency when they saw the results and the creative solution.

Speedy is Telefonica´s internet broadband. The beginning of the year was a great opportunity to sell this service to the stundent´s parents. With the creative approach "Speedy helps your sons education by offering internet content at high speeds", the banners also told that the kids would have free access to a specialized website called Clickidéia which contains extensive and reliable online scholar material. The internet campaign explored interaction by asking the consumer to help the young boy to "build" a spacecraft. After interacting, the banner shows the outcome of having internet broadband at home. This campaign surpassed the client´s expectation by reaching click-rates higher than 1%.

Campus Party is one of the most important events related to technology. The main audience is trend-setters and geeks. To explore Telefonica´s sponsorship, we created a campaign with the target´s language: classic game reference, interaction and young speech. As a result, the campaign generated high traffic to the official event´s website and helped to transform the brand perception into a fresher and connected one.

By comparing the internal spaces in the home with traditional Olympic track and field sports, this campaign captured the hearts and minds of consumers. It was the first time that Telefónica had used games interactivity in banners and, as a result, there were high levels of clicks.

Telefonica is one of the biggest telecom companies in Brazil. Well known by its telephony services, Telefonica had the challenge of launching a cable TV service where other players had, for years, establish their solid market shares. The online campaign a had triple mission: present the new service, show its programming variety and to drive traffic to the selling hotpage. By using interactivity, the users could experience what the service was all about.

This campaign encouraged Telia customers to send more MMS messages when they are at special events or on holiday. At the Swedish Melody Festival, everyone with a Telia mobile was able to use Telia MMS Studio to edit photos adding glamorous accessories such as wigs, make up, feather boas etc before sending them on to friends. In the run-up to Valentine’s Day, the theme was “improve your odds before the holiday of love” and the banners showed how easy it is to create a fun and personal MMS-message.

TIM was the first mobile phone service provider to introduce the Nokia N95 handset to the Brazilian market. Targeting users of TIMS’s 3G service plan, this campaign emphasised one of the N95’s many features: the camera's zoom. The message was that satellite picture tools such as Google Maps or MSN Live Maps don’t offer the same level of zoom as the Nokia N95, which is available exclusively through TIM 3G.

To promote one of its new 3G mobile phone services, TIM mobile used this viral video to show how a VIDEO CALL can help people in situations like talking to a doctor.

This successful campaign for mobile phone provider tele.ring introduced an Indian characgter to communicate future products, phone contracts, and tariff plans. This wise man who always gives good advice encouraged users to visit the tele.ring website, leading to hits nearly doubling on the site.

This festive campaign used wordplay with the words 'white' and 'wise' to promote tele.ring's latest price plans and Christmas bonus offer. Snow fell all over the web page and in the medium rectangle 'window' through the page where there was a winter landscape.

Client interviewed in industry magazine on how satisfied they were with campaign! Resulted in high viewer rate (was campaign for a TV show)

This successful campaign promoted an upcoming TV show by targeting 25-49 year olds four hours before the programme aired.

This successful campaign promoted this upcoming TV series four hours before the programme aired. Result? A great response from viewers and a very happy client.

The dynamic and action-packed nature of "Transporter 3" was transferred into an attention-grabbing and exciting advertising tool. The key element was one of the main threads of the film's storyline: A device attached to main character Frank Martin's wrist that will explode if he moves too far away from his car. This device was attached to the mouse of the user who could directly influence the action and control the video.

Engaging young people with an extensive Personal Expression package, this fun campaign created lots of awareness and buzz about the new Madagascar movie.

Branding campaign which drove awareness and generated excitement about the new Madagascar film with Windows Live Messenger’s young audience.

The digital space requires a very high degree of personalised interaction. Consumers want to enjoy the main concept, based on reality, but they prefer to do so in a very intimate fashion. The solution was to utilise a new ad unit that had never been used before in the South African online market. By pushing the creative boundaries, a high impact ad unit was created that helped to position the iPhone as the leading handheld device.

This campaign to promote the new movie Bolt ran as a Takeover on MSN Today. Users can get closer to the movie by watching exciting clips, playing games and downloading images. Powered by Eyeblaster.

This Personal Expression pack promoted the new Disney movie Bolt with a range of cute downloadable images, emoticons and winks.

Eyeblaster’s creative team took externally-produced 234x60 expandable ads, then added full-screen HD video functionality. This was a media first in all markets bar the UK and was a perfect execution for a film launch; full-screen full -length trailers in true HD quality (h.264), running on UI outside of a browser! Users spent an average 70 seconds interacting with these ads, which is a great achievement. The ads offered totally seamless playback (video did not re-start upon shifting between expanded and full-screen panels) giving a better user experience and accurate engagement data.

To create a sense of anticipation for the movie release of High School Musical 3, this rich media banner engages the user with a game that creates images from the film. There are also various wallpapers available for download.

To build awareness for the next in the series of Narnia Chronicles movies and make people want to see this fantastic film, the campaign shows how it’s filled with action and war scenes.

Wall-E the main character of the new Disney/Pixar movie tells users that he likes to collect very original objects. He then asks the user if they want anything special. If the user types in the name of an object, a few minutes later they receive an email with the object they are looking for. Try it!

Get Smart was the hilarious comedy hit of 2008. It was a busy summer for releases, which meant that the online activity had to cut through a lot of other film campaigns. The creative used allowed users to fully engage with the film on both Microsoft's online and mobile platforms. The impact of the online homepage takeovers drove awareness while the mobile campaign gave added depth of engagement with the film and its lead characters. Powered by Unicast.

For this slapstick comedy remake, our goal was to create ads that highlight the fun and the cast. The interactive expandable ads allowed users to go Inside Control headquarters, and play a fun Laser Game inspired by a scene from the film. A custom "trailerette" was also created as a video ad to show lots of action from the film, in a format that could easily be translated into any language.

Speed Racer was an innovative movie release, with the Wachowski brothers back to their explosive, exciting best. The creative had to reflect this and used a media technology first opportunity across the Microsoft online platform. The Cube execution allowed users to engage with the movie in multiple ways and showcased the exciting visuals of the film. Powered by Unicast.

The new live-action Speed Racer was full of hyper-real imagery and colours, along with fast-paced action. The online ads had to show that energy and generate excitement about this cool new film. We also wanted the user to interact with the brand through the Print-Your-Own-Standee ads, and Expandable ad with Wallpaper Downloads.

To ensure that The Dark Knight was THE blockbuster release of 2008 required innovative use of digital media. Integrated activity within MSN included the high impact MSN Movies Video Wall which engaged users with a re-skinned page border and an expanding rich media MPU that streamed the film’s trailer.

The Dark Knight was to be the biggest, most exciting blockbuster of the Summer. The MSN Homepage, as the biggest online placement, was the vehicle used to do this. The execution was a media first, bringing impact and stand-out to the film across all five territories on day of release. The takeovers included full background re-skins, Leaderboard and interactive MPU, giving total page dominance and engagement with the consumers. Powered by Unicast.

In this online campaign for the “must-see” blockbuster of 2008, “Joker Cards” and “Joker Character” banners on MSN Today and MSN Messenger enabled the Joker’s twisted message to be delivered to a massive audience worldwide. The creative included scribbled “HAHA’s” over the banner plus a link to view the trailer. The expanded 570x528 format delighted users with a larger than normal view of the trailer and led to much higher than average click-through rates. “The Dark Knight” dominated box offices, grossing over one billion dollars worldwide. The ad campaign and its strategic creative execution helped engage fans and drive movie-goers to the box office, in many instances, multiple times.

This international viral campaign aimed at teenagers promoted the launch of the new Batman movie “The Dark Knight”. Numerous homepages were set up featuring the scary main character, The Joker. On MSN Today, a banner announced the film’s launch showing The Joker’s dark smile as he prepares to destroy everything in his way. Making the daily news less serious, the user is invited to change the Homepage’s appearance by clicking on the banner. Instead of a banner that simply promotes the film, the ad releases sunken black eyes, blood-drenched smiles and HAHAHAHA laughter which then perch on the word and pictures of the MSN Today page. This innovation allows the “jokerisation” of the whole content which can then be restored by clicking again on the banner. The campaign worked well as young people have a strong sense of fantasy and they were able to get into the spirit of the film, creating a lot of buzz around it.

This international viral campaign aimed at teenagers promoted the launch of the new Batman movie “The Dark Knight”. Numerous homepages were set up featuring the scary main character, The Joker. On MSN Today, a banner announced the film’s launch showing The Joker’s dark smile as he prepares to destroy everything in his way. Making the daily news less serious, the user is invited to change the Homepage’s appearance by clicking on the banner. Instead of a banner that simply promotes the film, the ad releases sunken black eyes, blood-drenched smiles and HAHAHAHA laughter which then perch on the word and pictures of the MSN Today page. This innovation allows the “jokerisation” of the whole content which can then be restored by clicking again on the banner. The campaign worked well as young people have a strong sense of fantasy and they were able to get into the spirit of the film, creating a lot of buzz around it.

Inspired by a scene from the movie trailer featuring Jim Carrey bungee jumping, this campaign uses an expandable video ad to promote the launch of the film "Yes Man". The CTR was a very good 0.78% (well above the 2008 Eyeblaster average for this sector 0.21%). This ad was complemented by a takeover/wallpaper on the same site (MSN.pt).

Working closely with the client and the director David Fincher, this creative used beautiful photography from the film to interpret the film's wistful atmosphere. Many hours of image extension and colour correction were needed, and the pages were further enhanced by animated transitions and the haunting soundtrack. The end result was an elegant site that complemented the movie. Being an international project, the site was developed to be easily localised for European and Asian audiences.

Appearing exclusively on the msn.de Homepage on the first day of the Beijing Olympics, this attention-grabbing campaign used several ad formats to clearly position ZDF as the broadcasting service for the Olympic Games. The star of the creative is an ancient symbol of China - a Long Dragon - who flies elegantly across the ads to finally ignite the celebrated Olympic torch. Users could have fun and get involved with the Games by playing with this Olympic icon to ‘wake the dragon’ inside them.