Financial Services

As the first financial services client to advertise during the launch of MSN Mobile and Windows Live services in Spain, Banesto wanted to stir up interest in its new mortgage. The simple yet effective landing page asked users to send an SMS to receive information about the mortgage directly on their handsets.

To improve brand affinity amongst a valuable younger audience Barclaycard were keen to leverage their impactful waterslide TV spot and continue feeding the buzz online. They tapped into the infectiousness of online gaming with a homepage takeover inviting users to create and compete with their own slide. This unexpected creative approach and dominant media placement allowed Barclaycard to set itself apart from conventional, conservative financial advertising and engage their desired audience for far longer than normal; an average dwell time of 58 seconds. Furthermore, 1.21% played the game again and there were an impressive 4.6m users (13.7m impressions), 58% of which were inspired to play the game. Powered by Eyeblaster.

Vacation is not only synonymous with relaxation, it also means risks such as potential road accidents, which is a worry for parents. This campaign for Bradesco insurance focuses on that time of relaxation and, with humour, highlights potential things that can go wrong and become a real problem if you don’t have insurance cover.

Bradesco was the first bank to implement software capable of allowing visually impaired people access to internet banking. This initiative is now ten years old and, to celebrate its anniversary, a special website was created where everyone can experience carrying out real transactions using this tool.

This successful campaign for a range of credit products targeted owners of small and medium-sized businesses using Hotmail.

The main challenge for this campaign for CIMB Bank’s online banking service was to portray the Octo character as friendly and helpful while featuring the value-added services of the product. The campaign also featured an in-banner viral “Tell-A-Friend” function to spread the word.

This successful banner ad for Credicard Citi was part of an entertainment-related campaign. It generated over 323,000 weekend visitors to its site, an increase of over 100%, and resulted in a CTR of 0.48%.

Axion has always supported young people in all aspects of their lives and in this campaign it gives undiscovered rock bands a push, financially and logistically. In this internet first, Axion’s banner concerts streamed live-gigs featuring winners of a competition to find 25 young bands. After a public vote, the best overall band won a real gig at one of Belgium’s biggest venues with live streaming on the web. This motivated the competing bands to embed their banner concert in their fans’ blogs and social network pages, giving their music – and the Axion brand - even more exposure.

Ditzo.nl launched the Ditzo (us) vs Datzo (them) concept, a.o. by introducing the double coverage check. Blue Mango’s concept combines brand interaction and a strong CTA. Primary goal: brand awareness, 2nd goal: sales. Visitors were presented an online only tv commercial as a follow up to previous TVCs. Users could interact with the tvc and enjoy the fly swatter game. By eliminating Datzo with the TVC fly swatter you’d interact with the brand meanwhile explaining the concept of double coverage.

This successful campaign for Norway’s largest insurance company wanted 20-26 year olds to sign up for its insurance and banking package as a symbol of their independence from their parents. The banner ads engaged users by asking them to cut an umbilical cord and release an avatar. They could then customise and share their own avatar while being informed of the most suitable financial package which they could sign up for directly.

This campaign raised awareness for ING's online-only savings account, its 4% interest rate and no conditions. People don't open savings accounts when they see an ad, but when they have some extra cash, so the campaign had to be something they'd remember. That's why the campaign pounds in: ING, online, Lion Deposit, 4%, 0 conditions. The ad makes use of innovative Livesite technology, which is a whole new way of making websites. In addition to the campaign site, the Livesite universe was brought to life with peripheral activities such as the banner girl's blog and Livesite widget.

The objective of this campaign was to sell the latest insurance offer via the client’s WAP page at the click of a button. This advertiser was the first to use this kind of promotion on Microsoft’s mobile advertising network. Not only did Microsoft Advertising provide creative and media, they also helped to create the client’s WAP page.

To launch the new energy-saving LED lights of Mapfre’s building, this campaign created curiosity about something new happening in São Paulo at night. Something so big it could be seen from a satellite circling the Earth. After interacting with the ad, a zoom towards our planet reveals the lights of the Mapfre building. The campaign resulted in a 32% increase in traffic to Mapfre’s website during the month it ran.

Sanlam were launching a new product called Connect – a break from their previous business channels. As opposed to launching a product, they were launching a channel with which to help users plan their financial futures.We implemented an integrated campaign on MSN that incorporated MSN Careers, MSN Travel and an exclusive peelback and roadblock on the home page on the day of launch. Across all the placements, we achieved a CTR of 0.35% as opposed to the average of campaign of 0.26%. The average cost per click across all MSN placements was R13.49, less than half that of the overall average of the campaign. The peelback and roadblock home page placement performed exceptionally well with an average CPC of R9.35.

This banner shows users how Shell’s new credit card can be used in any store and that they will be rewarded with fuel.

In Argentina, you can have much money as you want; but if you don't have a guarantee, you can't rent a house. Supervielle Bank offers a new product: guarantees for renters. The campaign was based on the excuses used by your family and friends when you ask them for a guarantee. Fake banners placed on property websites disappear when you try to click on them. Users are then driven to a website where a genie always has an excuse for not making your wishes come true.

"To address the need for financial tools which help consumers budget more effectively, Israeli credit card brand Visa Cal developed a “Live Wisely” marketing strategy. To turn this into a personal message, a teaser and banner campaign succeeded in getting the consumer to agree about their shopaholic behaviour before offering them the financial tools to help them. The creative was tailor made for each portal to tie in with its theme, content, and supporting technologies.