One of the world’s leading instant messaging services, used by 31% of the European online population*, Messenger advertising lets brands reach some of the web’s key social media influencers, as they share content and opinions, chat through text and video, and influence the people that matter most.  In this uniquely connected and engaging environment, with integrated live feeds from 50 different social networks, Messenger advertising reaches them at the focal point of their social networks.

Not only does Messenger advertising provide reach, but the Messenger audience are among the most active and influential social media users on the web. They are twice as likely as the average user to share audio or video content online, making Messenger advertising a great platform for launching viral campaigns. They are also twice as likely to interact with others, reviewing products and contributing to online discussions**.

Advertising on Messenger provides campaigns with a powerful suite of creative tools for putting their message front of mind on social media: Messenger’s Full Screen ads, interactive panels and desktop marquees bring the full potential of online rich media and video into the social networking channel. Besides a full range of internet advertising formats, Messenger advertising also comes with its own bespoke opportunities, designed to deliver maximum interactivity and engagement, including Personal Expressions packs, Messenger games, Messenger Agents and Messenger tabs. For even more campaign efficiency, advertisers can combine Messenger advertising with a range of audience targeting options such as remessaging, profile targeting and online behavioural targeting.

Find out more about Windows Live Messenger