Hotmail advertising harnesses the power of one of the world’s original social media channels – email, used by 86% of people worldwide*. As Europe’s leading webmail service, advertising on Hotmail lets you reach millions of people at one of their key social media hubs, where they share content, make plans and pass on recommendations and referrals. As email is still one of the most popular and effective tools by which users conduct peer-to-peer sharing, Hotmail advertising positions campaigns in one of the most influential and trusted mass-reach online environments.
Advertising on Hotmail lets you reach busy people in an uncluttered environment, meaning maximum impact. Innovative features within the latest version of Hotmail make it a highly productive place, with filters to eliminate inbox clutter and re-organise views at a single click. Integration with social networks and other leading sites means users can experience video content, photos and friend updates without ever leaving the Hotmail environment. Integration with Microsoft Office online (subject to availability according to country) enables easier collaboration and working with others: users can view and edit Word, Excel and Powerpoint documents from within Hotmail, whether or not they have Office installed on their machine.
Hotmail advertising offers a flexible range of impactful internet advertising formats, including rich media advertising formats like the full screen ad. You can also target specific audiences with our range of display ad targeting options, including profile targeting, behavioural targeting, remessaging and commercial email targeting, which delivers display ads to Hotmail users that appear alongside your own emails or those of your sector as a whole.
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