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Boondoggle’s campaign for Axion bank proved that a MOUSE can be a Lion’s best friend, scurrying straight from a Grand Prix at the MOUSE awards to land no less than five Golds at Cannes. In our exclusive film, the MOUSE judges explore the reasons for the campaign’s success.
This year’s Cannes Lions delivered another fantastic line-up of speakers to inspire, educate and entertain delegates. They included Barack Obama’s Campaign Manager David Plouffe, Kofi Annan, Twitter’s Biz Stone, and Microsoft’s Steve Ballmer. As Cyber Lions sponsor, Microsoft Advertising’s events explored pushing creative boundaries in digital media and stimulating debate on the future of advertising.
Facebook sweeps rivals aside to become Europe’s number one
Microsoft Advertising at Cannes Lions 2009
Recession fails to dent online advertising growth
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