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Display ad targeting is a proven means of boosting the effectiveness and efficiency of any online display advertising campaign. Available for all brand campaigns running on Microsoft media properties including MSN, Windows Live Hotmail and Windows Live Messenger, display ad targeting ensures that campaigns maximise their frequency and exposure for the most relevant audiences at the most relevant time. New research from comScore proves the effectiveness of online targeting, with remessaging increasing site visits amongst those exposed by 726%, behavioural targeting by 358% and category targeting by 349%1. Return on Investment studies show that adding display ad targeting improves campaign ROI by at least 10%2, ensuring that the additional investment pays for itself.
Display ad targeting solutions are available for campaigns on all Microsoft owned and operated sites. Our display ad targeting campaigns use data from 171 million Windows Live users3 across Europe, and can reach an audience of 146 million through the Microsoft Media Network4.
Your choice of solutions for display ad targeting:
Profile targeting allows you to target your audience based on key characteristics such as age, gender and location, time of day and type of browser or operating system.
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Behavioural targeting delivers your advertising to users based on their recent online activity, allowing your campaign to reach relevant consumers across a number of different sites.
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Remessaging campaigns use cookies to target consumers based on their previous exposure and interaction with your campaign, extending reach to those not yet exposed, or driving conversions amongst those who have been.
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Reach consumers engaged with particular categories of online content. Giant “virtual” channels across the Microsoft Media Network provide far greater scale than any single site could provide, across verticals such as Automotive, Financial Services and Entertainment. |
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With commercial email targeting, you can target your display ad campaign at consumers who are receiving and reading emails relevant to your industry. Email targeting uses 160x600 skyscraper ads that appear alongside your own emails or those of your sector as a whole.
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1Source: comScore, ‘When Money Moves to Digital Where Should It Go?’, 2010
2Source: ROI: Return on Investment or Return of Investment, Rex Briggs, 2009
3 Source: comScore Q3 2010
4Source: comScore Oct 2010
Please note Display ad targeting options are subject to availability. Contact your local sales team for more information.
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