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Display ad targeting is a proven means of boosting the effectiveness and efficiency of any online display advertising campaign, with research showing that remessaging can increase site visits amongst those exposed by 726%, behavioural targeting by 358% and category targeting by 349%1. Available for all brand campaigns running on Microsoft media properties including MSN, Windows Live Hotmail and Messenger, display ad targeting ensures that campaigns maximise their frequency and exposure for the most relevant audiences at the most relevant time.
By leveraging exclusively owned and partnered data sources such as Windows Live, MSN and Bing, Microsoft Advertising provides data insights and targeting solutions that enable brands to create unique and desirable audience segments to satisfy any targeting objective. No matter what your marketing goal or buying preference, we have a complete set of solutions to help you tell your story effectively across multiple devices, to the right audience, at scale:
We offer a complete set of display ad targeting options, explore the full range:
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Profile targeting allows you to target your audience based on key characteristics including age, gender, location, time of day operating system and more.
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Behavioural targeting delivers your advertising to users based on their recent online activity, focusing your campaign on a pre-engaged audience who are already interested in the area of your products and services
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Remessaging or retargeting enables you to target consumers based on their previous exposure and interaction with your complain to drive conversations or deepen engagement.
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Reach consumers engaged with particular categories of online content. Giant “virtual” channels across the Microsoft Media Network provide far greater scale than any single site could provide, across verticals such as Automotive, Financial Services and Entertainment. |
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Dynamic Ads use dynamic creative optimisation (DCO) to dynamically change an ad’s content, visuals, and/or calls to action to suit the individual seeing the ad.
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With commercial email targeting, you can target your display ad campaign at consumers who are receiving and reading emails relevant to your industry. Email targeting uses 160x600 skyscraper ads that appear alongside your own emails or those of your sector as a whole.
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