Targeting Hotmail ads using commercial email targeting allows your campaign to reach a pre-engaged audience who are receiving and reading email communications relevant to you. With the choice to target display ads at users receiving your own emails or those of your sector as a whole, targeting Hotmail ads allows you to drive response and increase brand visibility amongst those with an interest in your industry.
Microsoft Advertising offers two forms of commercial email targeting, both of which use 160x600 skyscraper ads to deliver high-impact display advertising within the trusted environment of users’ Hotmail inboxes.
Domain targeting allows you to target Hotmail ads at those receiving your own emails, giving you control over the environment in which your email appears, increasing visibility and driving opens, click-throughs and response rates.
Through Industry targeting, Hotmail ads reach those consumers who are signed up to receive emails from your broader industry sector. Targeting Hotmail ads in this way allows you to increase brand profile amongst a pre-engaged audience and ensure that your message is front-of-mind at a key point of influence.
In both cases, targeting is based on sender domains rather than scanning of email content. Your ad is displayed alongside the user’s inbox once a targeted email has been delivered and until an email targeted by another advertiser is received.
Read more about Display Ad Targeting options.
