Category Targeting

Category targeting: Woman buying a carCategory targeting delivers your online campaign alongside content relevant to your product or service by combining related sites across the Microsoft Media Network into mass-reach virtual channels. Category Targeting ensures that your campaign is delivered in highly relevant contextual environments, whilst retaining the reach of the premium advertising real estate within the Microsoft Media Network.

 

Category targeting on the Microsoft Media Network allows you to target consumers alongside their favourite, relevant sites in the following categories:

 

  • Automotive
  • Financial Services
  • Travel
  • Lifestyle
  • Entertainment
  • Technology
  • Games
  • Music
  • News
  • Parenting
  • Sport
  • Recruitment
  • Shopping

 

Please note Category Targeting options are subject to availability.  Contact your local sales team for information.

 

Read more about Display Ad Targeting options.