Case Studies

Mad Catz wanted to get the word out about their Detonator headset to Xbox LIVE gamers

To promote its interactive game Pleasure Hunt, Unilever turned to an MSN homepage-takeover campaign across 12 international markets.

To promote awareness around their brand, luxury car brand Infiniti held an art competition and exhibition supported by a multi-screen campaign across MSN, Xbox LIVE, and mobile.

Continental AG successfully promoted its premium winter tyres to a large, mainstream audience in Norway through a microsite and display ads on MSN.

A Spanish department store’s dance party with Xbox 360 strikes a chord with a new, younger audience.

Ford wanted to promote its affordable, high-tech C-MAX and its position as a technology leader. So they gave gadget lovers a peek into the future with a clever multi-screen campaign.

Danone partnered with Microsoft Advertising to measure the benefit of online media in conjunction with TV campaigns like Activia’s.

Sony Ericsson launched its new, fast Xperia phones in Latin America with an MSN campaign that included popular, audience-driven improv performances.

Transformers - Dark of the Moon’s Singapore release was heralded by a campaign including custom Messenger emoticons and a page on MSN Entertainment.

Tyre retailer Bythjul had noticed a downturn in its online campaign results. So, with Microsoft partner AdPerformance, they made smart adjustments resulting in a dramatic increase in conversions.