If a consumer walks into a shoe shop, there’s a fair chance they are in the market for a pair of shoes. This isn’t only true on the High Street—it’s equally true in the digital world.
So, what if you could tell your story to just those consumers demonstrating an active interest in the area of your products and services? Behavioural targeting does exactly this, delivering highly relevant ads to a receptive, action-defined audience.
Behavioural targeting enables advertisers to target audiences based on their recent online activity. It maximises ROI and reduces waste by targeting campaigns at consumers who are in the market for your product, and increases impact and engagement by enabling you to tailor your campaign message based on behavioural insights. In short, this simple yet powerful method yields one of the most effective and efficient forms of online advertising available today.
Behavioural targeting across the Microsoft Media Network improves campaign efficiency by using keyword searches and site visits to place users into dozens of specific segments. Consumers within these niche groups are most likely to be receptive to your message - maximizing your impact, refining your reach, and optimizing spend.
Microsoft Advertising is proud to be a part of the IAB’s behavioural targeting council. For more information, visit the IAB’s guide to online behavioural targeting.
Please note behavioural targeting options are subject to availability. Contact your local sales team for information.
