MSN Video is one of the key viewing channels for the increasing number of European web users today who watch online video. Research shows that MSN users watch less TV than average*, which makes video advertising on MSN, whether on MSN Video or on the broader MSN network through the Inline player, a hugely effective means of extending TV advertising campaigns.
Advertising on MSN Video takes the form of pre-roll (sometimes called pre-slate) and post-roll video ad placements. Pre-roll precedes an item of video content while post-roll follows it. Where long form content is featured (such as in the UK through the MSN Video Player), a mid-roll placement is featured, equivalent to the halfway commercial break in the show.
Ads on MSN Video cannot be skipped and are optimised for easy sharing by viewers. Since users initiate videos themselves, advertisers can be confident of an engaged, receptive audience; with one video ad accompanying each video, they reach this audience in an exclusive, uncluttered environment.
MSN Video advertising is supported by a companion 300x60 banner ad, which ensures on-going presence for the advertiser brand.
A Nielsen study** proves the value and effectiveness of extending TV advertising campaigns through online video advertising. Data shows online video outperforming TV ads on all brand metrics.
