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Over the last 10 years, Windows Live Messenger has pioneered new ways for consumers to talk to each other online: from the first chats to emoticons, winks, integrated games, video chats and much, much more. For advertisers the developments have been just as exciting: as our interactive birthday celebration shows, the dialogue between brands and consumers is now an essential element of the Messenger experience.
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Our huge range of advertising formats delivers the most engaging creative possible, whether through high-impact display advertising, Personal Expressions or precisely-targeted keyword search campaigns.
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Bing puts you in touch with audiences actively seeking information on your product, from a pool of 53.3 million users across Europe . The unique profiling features of Microsoft adCenter deliver clicks that count through targeting users by demographic and time of day.
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Ad networks offer huge scope for scalability and are ideal for both direct response and targeting campaigns.
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