Introduction:

What is Bing?  It’s a search experience with a brand new look and feel that helps searchers find what they’re looking for more quickly and easily. It gives better UK results than ever before and will evolve in the coming months to give a richer search experience that will be enjoyed by more and more searchers looking for your products and services. Bing will transform the pay-per-click advertising market in the UK and give search marketers access across influential channels such as the Ciao shopping portal. Discover Bing now.

How Bing shows Microsoft Advertising’s commitment to search marketing:

• In a time when other companies are scaling back, Microsoft  is more committed than ever to evolving products that meet consumer needs;
• By introducing a new search brand Microsoft better positions our search engine with customers, both consumers and advertisers
• We anticipate Bing will deliver improved relevancy for all searches across the engine; for advertisers, this increased relevance means more qualified clicks and higher conversion rates, particularly in the current economic environment.
• Bing is a decision engine, and as such it offers advertisers the opportunity to serve relevant ads to a high quality target audience, while they are in decision mode.

More than search marketing.

• The Bing decision engine is integrated across Microsoft Advertising’s portfolio to ensure that advertisers can deliver messages to consumers at multiple points of influence across our network. Advertising through Bing gives pay-per-click advertising campaigns access to searchers across sought-after channels such as the Ciao shopping network.
• In total, the Microsoft-owned web properties audience totals over 190 million unique users across Europe (NNR March 2009), with year-on-year growth of 22%.
• Microsoft Advertising is working closely with the advertising industry to deliver a product that meets their needs whilst providing the best possible consumer experience.