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		<title>MSN Advertiser - Your essential monthly guide to digital media and MSN - August 2008</title>
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				<img src="http://advertising.microsoft.com/europe/WWimages/Europe/Logo_1_line.jpg" alt="MSN Advertiser - Microsoft Digital Advertising Solutions " hspace="0" vspace="0" border="0" width="250" height="54"></h1></td>
				<td style="border-bottom: solid 1px #E3EDF9;" valign="bottom"><!-- #BeginEditable "date" --><h2 style=" font-size:11px; font-family:Tahoma, Verdana, sans-serif; margin: 0; padding-bottom: 10px; text-align: right;">August 2008</h2><!-- #EndEditable --></td>
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							<td valign="top"><!-- #BeginEditable "story%20one%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email310808-visa.gif" width="80" height="65" alt="Image of Visa card" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_CaseStudyID=1936&s_cid=EU_20080828_CN_VISA_001" style="color:#4b92db; text-decoration:none;">Visa spreads the love with Microsoft</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Love Every Day portals, inviting users from seven European countries to share ideas through Live Search Maps, delivered an audience of almost 1 million for Visa's pan-European campaign.</p>
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							<td valign="top"><!-- #BeginEditable "story%20one%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email310808-mumsresearch.gif" width="80" height="65" alt="Image of woman using a laptop computer" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_ResearchReportID=922&s_cid=EU_20080828_CN_MUM_002" style="color:#4b92db; text-decoration:none;">Mums' online lives' revealed</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">With UK mums spending an average 10 hours a week online, the web has become a lifeline amid the demands of family life. A new Microsoft Advertising study shows the role that the internet plays in mums' lives.</p>
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							<td valign="top"><!-- #BeginEditable "story%20three%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email310808-personalexpression.gif" width="80" height="65" alt="Image of Windows Live - Personal Expression logo" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/Advertise/default.aspx?pageid=1163&s_cid=EU_20080828_CN_WLM_003" style="color:#4b92db; text-decoration:none;">More to explore: Windows Live Messenger</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Discover how Personal Expressions can put advertisers at the heart of Windows Live Messenger conversations, through branded emoticons, winks,  background and display pictures.</p>
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							<td valign="top"><!-- #BeginEditable "story%20four%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email310808-cocacola.gif" width="80" height="65" alt="Image of a can of CocaCola surrounded by ice" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/uk/online-case-study-CokeColaHPT?s_cid=EU_20080828_CN_COKE_004" style="color:#4b92db; text-decoration:none;">Coke refreshes MSN homepage</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">A refreshing MSN Homepage takeover increased Coke-Cola’s online ad  awareness amongst 16 to 34 year olds when it ran the “give a little love” ad,  based on the popular Grand Theft Auto game.</p>
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							<td valign="top"><!-- #BeginEditable "story%20five%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email310808-adtech.gif" width="80" height="65" alt="Image of adtech logo'" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/uk/advertising-events-adTech?s_cid=UK_20080828_CN_ADT_005" style="color:#4b92db; text-decoration:none;">Microsoft Advertising at adTech UK</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">The Microsoft Advertising stand at adTech UK on 24 and 25 September will demonstrate the opportunities available to advertisers across the full range of Microsoft Advertising channels.</p>
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							<td valign="top"><!-- #BeginEditable "story%20six%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email310808-IAB.gif" width="80" height="65" alt="Image of neon signs 'Motel' and 'IAB'" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/NewsAndEvents/Event.aspx?Adv_EventID=447&s_cid=EU_20080828_CN_IAB_006" style="color:#4b92db; text-decoration:none;">Display and Search: Engaging for Travel</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">Microsoft Advertising's Nick Drew will address London's Engage for Travel conference on 10 September, to discuss the value of combining search and display campaigns for travel advertisers.</p>
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							<td valign="top"><!-- #BeginEditable "story%20six%20pic" --><img src="http://advertising.microsoft.com/europe/WWimages/Europe/email310808-atlas.gif" width="80" height="65" alt="Image of laptop computer" border="0"><!-- #EndEditable --></td>
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								<h3 style="font-family: Tahoma, Verdana, sans-serif; font-size:13px; font-weight: bold; margin: 0; color:#2750A0;"><a href="http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_ResearchReportID=923&s_cid=EU_20080828_CN_ALLTEL_007" style="color:#4b92db; text-decoration:none;">Display's unsung role in conversions</a></h3>
								<p style="font-family:Tahoma, Verdana, sans-serif; font-size:11px; color:#333; margin:4px 0;">In a campaign for US wireless network, Alltel, users clicking on a sponsored search listing were 56 per cent more likely to convert if they had previously been exposed to online display ads.</p>
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				<td style="padding-left:6px;"><img src="http://advertising.microsoft.com/europe/WWimages/Europe/microsoft-logo.gif" width="89" height="25" alt="Microsoft" hspace="0" vspace="6" border="0" align="right" ></td>
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				<p style="font-family:Tahoma, Verdana, sans-serif; font-size:10px; color:#333; margin:0px 6px 6px; ">&copy; Microsoft 2008&nbsp;|&nbsp;<a href="http://privacy.msn.co.uk/tou/default.asp" style="color:#2750A0;" target="_blank" class="btm_lk_overwrite">Terms of use</a></p>
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