Online advertising is under-utilised in luxury brands’ marketing strategies and has a vital role to play in ensuring competitiveness in the current economic downturn.

In-game advertising on the Massive Network provided the genuine buzz needed to establish a re-launched FCUK as the fashion brand for young males.

Warner Bros gets smart with combined web and mobile campaign
Deployed to boost brand metrics and key perceptions for secret agent movie Get Smart, web and mobile advertising proved that arming a campaign with multiple platforms dramatically increases brand impact.

Tailored in-game creative and the Massive Network’s portfolio of urban skating and racing games helped to establish perceptions of Canon as a market leader in camcorders.