Entertainment - Online advertising’s star performers in Entertainment

Case Study, 01/07/09

Online advertising’s star performers in Entertainment

Whether building buzz amongst influencers and early adopters or driving awareness of film releases, effective online advertising is a powerful and proven tool in the armoury of entertainment marketers. Entertainment’s best online campaigns increasingly engage audiences across multiple digital platforms with dramatic impacts on awareness and consideration.


 

Online and mobile prove perfect screen couple for Get Smart

The launch of Warner Bros secret agent movie Get Smart proved that arming a campaign with multiple platforms dramatically increases brand impact. 
 

Sound of success for Warner’s Messenger radio

Powered by Windows Live Messenger, an innovative online radio station set a new generation of Thai listeners moving to Warner’s beat.
 

Fox finds a home for film trailers online

Digital media turned in a star-making performance for Fox’s launch of The Day the Earth Stood Still with online advertising proving 49 per cent more efficient than TV and trailers for this and other films recording more positive reactions online than when viewed in the cinema or on TV.
 

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