Case Study Compendium 2009 - Experience the year’s best online advertising

Case Study, 02/07/09

Experience the year’s best online advertising

Microsoft Advertising’s latest Case Study Compendium brings to life the best online advertising from the last 12 months, with in-depth analysis, videos and animations explaining the creative approaches and media strategies behind the year’s most effective online advertising campaigns.


Among the highlights of this year’s creative advertising showcase:


Happiness is an online movie launch for Coca-Cola
How a spectacular two-phase campaign transformed a successful TV ad into an online cinema event with double-digit click-through rates and Oscar-worthy engagement levels. 

Adidas finds space – and scores

The sports brand teamed community-based online campaigns with star athlete endorsements to create a winning, integrated formula.
 

The writing’s in the wallpaper for Peugeot

The stirring tale of a literary-themed auto campaign and the groundbreaking ad format bringing it the attention it deserved.
 


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