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Case Study
15/08/08

Visa loves every day online
Content portals in seven countries and user-generated recommendations through Live Search Maps helped Visa’s ‘Love Every Day’ campaign to a deeper connection with audiences.
 
Research Report
14/08/08

Web is mother’s big helper
Advertisers can learn how to target mums more effectively through an in-depth Microsoft Advertising study. The research shows that mums spend an average of 10 hours per week on the internet for personal use, making it a lifeline amid the demands of family life.
Research Report
15/08/08

Display’s unsung role in successful marketing solutions
Online display ads are not getting the credit they deserve for driving sponsored search conversions, according to a new study by Microsoft Advertising’s Atlas Institute.
 
Case Study
28/07/08

Display and Search take off together
Detailed tracking of a major international airline campaign proved that a combination of display and search advertising is vastly more effective at driving traffic than either activity in isolation. Amongst audiences exposed to search and display, the campaign delivered a 46.9 percentage point increase in visitors to the airline site.