Microsoft Advertising’s latest Case Study Compendium brings to life the best online advertising from the last 12 months, with in-depth analysis, videos and animations explaining the creative approaches and media strategies behind the year’s most effective online advertising campaigns.
Experience the best online advertising in the Auto sector with video, animations and the stories behind the most successful campaigns. With the web playing an ever more significant role in the car-buying process, effective online advertising today plays an increasingly significant role for auto brands.
Whether building buzz amongst influencers and early adopters or driving awareness of film releases, effective online advertising is a powerful and proven tool in the armoury of entertainment marketers. Entertainment’s best online campaigns increasingly engage audiences across multiple digital platforms with dramatic impacts on awareness and consideration.
Increasingly, the most effective online advertising in the finance sector is moving beyond straightforward calls to action to incorporate creative advertising strategies that can reinforce brand values as well as purchase intent.
The effective online advertising strategies pursued across the Food and Beverages sector have delivered demonstrable uplifts in offline sales for brands such as McDonald’s and Festival. Meanwhile, campaigns such as Coca-Cola’s Happiness Factory online movie launch show how the best online advertising can transform offline campaigns into powerful, engaged online communities.
With retail strategies continuing to evolve, the category’s most effective online advertising campaigns complement offline channels to deliver effective advertising campaigns with increased ROI.
For those launching products in the technology sector, the key to effective online advertising campaign often lies in securing the hearts and minds of early adopters and building buzz. Meanwhile, established technology and telecoms brands are developing some of the web’s best online advertising as they seek to build ever deeper connections with consumers.
The web has become the travel agency of choice for an increasing number of holidaymakers and effective online advertising is now an essential element of any marketing strategy in the sector. We look at how travel brands are rising to the challenge and showing how far the best online advertising can go.
The ability to target Microsoft Offers campaigns at both new and established audiences helped Cellcast Media to establish a broader market within Belgium for its downloads of mobile phone ringtones, logos and videos.
Microsoft Offers emails handed Belgian real estate website Immoweb the keys to a new audience of younger holiday renters, driving significant growth in traffic to the site.
