Available through the Microsoft Advertiser Suite Media Console, Engagement Mapping is a bespoke technique for tracking brand engagement online that records all of the online media touchpoints leading to a conversion. As such it offers far deeper understanding of a brand’s media mix than traditional measures focusing on the last ad clicked by a user.
The latest online advertising research from the European Interactive Advertising Association (EIAA) suggests that integrated multimedia advertising solutions are essential for reaching Europe’s most influential consumers.
In its most detailed study of online advertising growth yet, the IAB Europe has predicted that the industry will post a strong increase in spend next year, having suffered a brief slowdown in online advertising growth as a result of the global downturn.
Online film advertising should play a growing role in the marketing of movie releases according to a groundbreaking new study by Microsoft Advertising and 20th Century Fox.
An exclusive study of the in-game advertising audience debunks many of the outdated myths concerning geeky, introspective gamers. Instead, the findings reveal an audience that is highly sociable, determinedly influential, and which has a strong appetite for premium brands.
Microsoft Advertising’s latest Case Study Compendium brings to life the best online advertising from the last 12 months, with in-depth analysis, videos and animations explaining the creative approaches and media strategies behind the year’s most effective online advertising campaigns.
Experience the best online advertising in the Auto sector with video, animations and the stories behind the most successful campaigns. With the web playing an ever more significant role in the car-buying process, effective online advertising today plays an increasingly significant role for auto brands.
Whether building buzz amongst influencers and early adopters or driving awareness of film releases, effective online advertising is a powerful and proven tool in the armoury of entertainment marketers. Entertainment’s best online campaigns increasingly engage audiences across multiple digital platforms with dramatic impacts on awareness and consideration.
Increasingly, the most effective online advertising in the finance sector is moving beyond straightforward calls to action to incorporate creative advertising strategies that can reinforce brand values as well as purchase intent.
The effective online advertising strategies pursued across the Food and Beverages sector have delivered demonstrable uplifts in offline sales for brands such as McDonald’s and Festival. Meanwhile, campaigns such as Coca-Cola’s Happiness Factory online movie launch show how the best online advertising can transform offline campaigns into powerful, engaged online communities.
