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Research Report, 16/06/08  |
In the new digital marketplace, it is the online consumer who controls the engagement. To attract, connect with, and truly engage this demanding consumer, Microsoft Advertising has brought together a unique and all-encompassing array of media and technology assets to reach consumers wherever they may be online, including search, display, gaming, mobile, social networking, and e-commerce.
The case study compendium is a collection of campaigns that have run on our network across the globe. It showcases how a selection of well-known brands from a range of industries have incorporated digital media into their marketing mix to boost ROI.
48 campaigns across 22 countries - each case study provides an overview of the customer’s business challenge, the solution and the benefits of the campaign. From Ford’s in-gaming experience to Kellogg’s conclusions on digital engagement as a driver of offline sales, the Microsoft Advertising case study compendium aims to demonstrate customer innovation, best practice, and leading-edge online marketing activities.
Read the success stories here |
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