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Research Report, 08/02/08  |
In conjunction with outlining Microsoft’s strategy for video, a new research study that focuses on the consumption of video content across multiple screens (PC, laptop or mobile device) was launched on 5th February 2008 to media at MSN’s Visions for Video press event in London.
Conducted in 5 markets – UK, France, Spain, Sweden and Brazil, and speaking to people who were already actively involved in consuming content across the different screens , some of the themes to come out of the research focused around how the consumer is changing and what this means for advertisers.
For example, it identified that relationships with video content are changing – moving towards a more visually orientated world where consumers expect much more control over the content they consume. It also identified that the home is where the screens are competing for roles – some households have more TV’s than people but now combined with a desktop, laptop, a personal mobile phone and a games console, the choice for viewing opportunities gets ever greater and potentially more fragmented.
Learn more about how consumer relationships with video content are changing and what this means for advertisers
Click here to view the booklet of the survey findings
Related Press Releases:
Microsoft Sets Sights on Online Video Market in Europe - 07/02/08
Get Punk’d and Pimp My Ride on MSN Video - 07/02/08
Pop Divas Meet Rock legends on MSN Video - 07/02/08  |
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