Better Together – Increasing campaign value through combining search and display
Research Report, 11/11/08
The idea of planning a digital campaign that encompasses both search and display advertising to improve its scope and performance is not a new one, but as more advertising moves online, it’s one that is gaining increasing importance in the marketplace.
To better understand this area and the value gained by planning campaigns across online advertising types, Microsoft Advertising has developed and conducted studies around several successful campaigns. Our white paper collates the key findings of this research and examines the importance and implications for marketers of multi-format digital campaigns.
