Our Microsoft Advertising Today events hit the road again in March, visiting Israel, Austria, the Netherlands and Switzerland.
This half-day event looked at how Microsoft Advertising can help advertisers to navigate through the many opportunities offered by digital and featured presentations on gaming, the creative innovation possible on our network, latest research and insights into how the internet is changing the fabric of daily life
Why digital, why Microsoft Advertising and why online?
Country Manager, Microsoft Advertising
At each event, our local country manager explained how working in partnership with Microsoft Advertising can help agencies and advertisers to navigate through the digital opportunities.
View Netherlands Presentation
View Switzerland Presentation
The Intimacy of Online
Anita Caras, Research Manager, Microsoft Advertising
Anita drew on the findings from a number Microsoft research studies to highlight the importance of intimacy online. He showed that users get their information online by following a familiar path that is rather like living in an online village. Advertising therefore has to respect the intimacy of the user experience and not invade their personal space.
View Austria Presentation
View Israel Presentation
Social Media: Connecting your audience
Tina Aird, Marketing Manager
Tina showed how the latest Windows Live brings lots of different networks into one place, creating a seamless connectivity between users, third party applications, and services.
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Beyond the browser: Gaming
Chris James, Account Executive, Microsoft Advertising
Why people love gaming, the variety of audiences you can reach and why in the current economic environment more and more people are turning to gaming. Chris created a lot of buzz by describing the exciting in-game ad opportunities offered by Massive.
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The ever-changing new media user
Jeffrey Cole, Research Professor and Director, USC Annenberg School for Communication
Drawing on eight years of data and insights from a worldwide study, Jeff separated myth from reality as he described how the internet and mobile technology are changing the fabric of daily life for teenagers as well as their parents. Jeff is a renowned expert who has advised governments and leading companies around the world on digital strategies.
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Innovation and Creativity across the Microsoft network
Michael Dwan, Director Creative Solutions; Emma Hewage, Creative Marketing Manager;
David Pugh Jones, Brand Strategist
We talked about how innovation and creativity is possible across our network, utilising products from the MSN portal, through to in-game, mobile, Xbox and new technologies including Silverlight. He stressed the importance of engaging consumers to create a dialogue using high quality personal content that people want.
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Courting the Consumer
Dean Donaldson, Digital Experience Strategist, Eyeblaster
Dean highlighted how brands can confidently begin to embrace and measure the impact of branding online, and how this can facilitate intelligent insights into a consumer’s path to conversion. He showed examples from various industry sectors demonstrating how to better align campaigns to meet brand objectives and increase ROI.
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Microsoft Media Network
Mike Keaton, Director for Specialist and Creative Solutions
We demonstrated how to ensure your campaigns are seen by a wider audience, how to achieve greater brand exposure and how to regulate the frequency of your ads through the Microsoft Media Network.
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In Focus: Online’s impact on the brand
Anita Caras, Research Manager
Using some great examples, Anita explained how people engage with luxury brands online, both rationally and emotionally.
View Presentation (4MB)
For more info contact our Partner Engagement team.
