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Industry Event, 10 September
CBI Conference Centre, Centre Point Tower, London  |
Online and the travel industry are perfect companions, with the medium now integral to the researching and purchasing process. Using a broad spectrum of internet advertising disciplines, the travel marketer is fully able to exploit the immediacy and convenience of online to raise awareness, build their brands, establish relationships and keep in touch with consumers, as well as driving that all-important sale.
Nick Drew, EMEA Search Research Lead, Microsoft Advertising will be presenting the findings in a Microsoft Advertising case study – conducted in conjunction with comScore - exploring the value of combining search and display into a travel campaign.
What challenges are facing the travel sector today? How can you create an engaging and rewarding online presence? What do consumers respond to and what makes your advertising effective? With presentations on search, social media, online display and video as well as key insights from the industry’s experts, IAB Engage for Travel will provide all the answers.  |
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