Simon has been a creative director since he was sixteen. Still at school, his company wrote the first computer games for Commodore 64 and Amigas, he still remembers when computers came with soldering irons. Unlucky enough for him his chosen profession in the Digital arena moves so fast that everything he learns today is dated tomorrow.
After studying his Masters in Industrial Design at the Royal College of Art in 1994, he co-founded Deepend design which grew as the industry embraced digital. It blossomed to 350 staff in nine offices round the world and became the number one creative agency in the UK for three years running and number one in the world in 2001.
In 2001 he with five partners set up Poke which was a vehicle to challenge everything that they had learned, practiced and preached. It become the number one digital studio in the UK in 2006 and is part of the advertising company ‘Mother’.
In September 2007 he became the youngest and first Digital President of D&AD and in November will also be awarded with the title of Royal Designer of Industry, the highest honour in design.
In his spare time, of which he has none, he runs a fashion label called Social Suicide, arranges flowers at the weekend and crosses his fingers for dry weather to ride his motorbikes.
