Description:
Advertising copy that appears alongside organic search results when users search for the “keywords” that you specify.
Benefits:
• Advertiser only pays when their ad is clicked on not for impressions
• Reaches customers when they are actively seeking information on your product
• Flexibility to associate specific advertising copy with different keywords, addressing consumers’ particular enquiries
• Reports provide precise monitoring of ad performance
• Online tools and account management on hand to advise on increasing response
• Pay-per-click model ensures high ROI
• Targeting by time of day and demographic available in some markets.
