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Online video advertising allows you to extend cinema and television campaigns to new audiences in a positive, interactive and engaged environment.
Available across a broad range of channels and delivered as part of a mass-reach or carefully targeted campaign, online video advertising plays within rich media advertising formats or as a pre-roll element in requested video content (where added impact can be delivered through synchronised banner and rectangle ads).
Online video advertising can be combined with Microsoft Advertising’s extensive range of targeting technologies, and delivered across a broad range of sites including the MSN Video portal, Windows Live Messenger, Windows Live Hotmail, MSN, and our partner sites in the Microsoft Media Network.
The new Video Expander format on MSN allows users to resize online video advertising as it plays, with no interruption to their video experience. See your local sales team for availability.
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MSN Video provides users with free, high-quality video from credible, professional providers, alongside the popular user-generated content format.
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Messenger TV is a new feature within Windows Live Messenger. People can watch MSN video content together via a Messenger activity. It harnesses the shared experience of television viewing and combines it with the connected and communicative nature of online, creating a truly social media experience.
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By combining TV ads with video across the Microsoft Advertising network, you can get the most out of your advertising budget in terms of efficiency and effectiveness.
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A new study by Microsoft Advertising and research agency Sparkler focuses on how people consume video content across PC, laptop and mobile devices. The aim of the research is to better understand cross-screen video habits and gain insights that are useful to media agencies beyond the digital teams. |
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