http://video.uk.msn.com
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MSN VIDEO: TAKE YOUR ADVERTISING INTO THE ON-DEMAND WORLD

 

MSN Video provides users with free, high-quality video from credible, professional providers, alongside the popular user-generated content format. Delivered in bite-sized chunks and navigated through user-friendly categories and playlists, it provides content via an easy to use site over which the user has total control.

 

For advertisers, MSN Video provides access to a fresh audience, increasingly difficult to reach through fragmented TV channels. Also, unlike TV audiences, viewers of MSN Video have actively expressed their interest in the content they are about to view, in a “sit forward” medium.

 

The format of MSN Video advertising is designed to make the most of this opportunity. Single video ads play after the consumer has watched for a defined amount of time1, without interrupting content, delivering a captive audience and avoiding the clutter and competition for attention that comes from crowded TV ad breaks. Associated banner ads are used to keep advertisers’ messages in front of viewers as chosen clips play and provide an opportunity for direct interaction and dialogue.

 

MSN Video allows advertisers to link high-impact TV campaigns to the interactivity and high-quality audience available through internet advertising, greatly extending Return on Investment. Unlike TV platforms, MSN Video measures the precise number of occasions that an advertisement is viewed, and advertisers pay only for the number of views an ad placement achieves.

 

Key features of MSN Video:

 

  • Content from the high quality, credible providers within each territory, alongside the popular user-generated content format. Advertising is restricted to only run alongside professional content, ensuring the content your brand is advertising around.
  • User-centred navigation system based around categories and playlists
  • A single ad appears when the consumer has been watching for a defined amount of time – no competing ads and no ads around user-generated content.
  • Ads shown before (video) and during (banner) video content – keeping your message in front of the user for longer
  • Interactive environment allows users to engage more deeply with advertising – or make instant purchases

 

The time is defined in country and is based on market condition and user experience. MSN Video is available in UK, France, Germany, Spain, Italy, Netherlands, Sweden, Denmark, Belgium, Russia, Norway, Poland and Finland.