Overview Audience Profile Screens Ad Formats  

Demographics

Gender
    • 57% are men
    • 43% are women
Age
    • 100% are 15+
    • 83% are 25+
    • 64% are 35+
    • 42% are 45+
    • 21% are 55+
    • 17% are 15-24
    • 36% are 15-34
    • 58% are 15-44
    • 19% are 25-34
    • 22% are 35-44
    • 21% are 45-54
Age & Gender
    • 57% are Male 15+
    • 48% are Male 25+
    • 37% are Male 35+
    • 25% are Male 45+
    • 13% are Male 55+
    • 9% are Male 15-24
    • 19% are Male 15-34
    • 31% are Male 15-44
    • 10% are Male 25-34
    • 12% are Male 35-44
    • 12% are Male 45-54
    • 43% are Female 15+
    • 35% are Female 25+
    • 27% are Female 35+
    • 17% are Female 45+
    • 8% are Female 55+
    • 8% are Female 15-24
    • 17% are Female 15-34
    • 26% are Female 15-44
    • 9% are Female 25-34
    • 10% are Female 35-44
    • 9% are Female 45-54
Source: comScore Q2 2009