Overview Audience Profile Screens Ad Formats  

Demographics

Gender
    • 46% are men
    • 54% are women
Age
    • 100% are 15+
    • 77% are 25+
    • 56% are 35+
    • 35% are 45+
    • 17% are 55+
    • 23% are 15-24
    • 44% are 15-34
    • 65% are 15-44
    • 21% are 25-34
    • 21% are 35-44
    • 18% are 45-54
Age & Gender
    • 46% are Male 15+
    • 36% are Male 25+
    • 26% are Male 35+
    • 16% are Male 45+
    • 8% are Male 55+
    • 10% are Male 15-24
    • 20% are Male 15-34
    • 30% are Male 15-44
    • 10% are Male 25-34
    • 10% are Male 35-44
    • 8% are Male 45-54
    • 54% are Female 15+
    • 41% are Female 25+
    • 30% are Female 35+
    • 18% are Female 45+
    • 9% are Female 55+
    • 13% are Female 15-24
    • 24% are Female 15-34
    • 36% are Female 15-44
    • 12% are Female 25-34
    • 11% are Female 35-44
    • 10% are Female 45-54
Source: comScore Q2 2009