Mobile Site Builder is designed for advertisers who do not have their own mobile site. Combining elements of mobile content and interactivity, Microsoft Mobile specialists develop programmes that map to your client’s target audience using our portal and syndicated inventory.
Your mobile site can be built to meet specific objectives or to reflect the goals of your online campaign. For every mobile campaign booked at a value of over EUR 10k, we include site build and banner creation free of charge.
How does it work?
The mobile user is exposed to a banner ad on MSN or the Windows Live mobile network. With one click, the user is redirected to a mobile site created by Mobile Site Builder. The mobile site landing page engages the user with the following four options:
- Click to video (trailers, ad mobile video)
- Click to download (screensavers, logo, ringtones)
- Click to call
- Click to submit (data capture)
At the end of the campaign, Microsoft Advertising will provide a full report including media performance and statistics for your mobile site such as total visits, page views and number of downloads.
Key features for advertisers:
Step 1 : Build the mobile campaign
- Select the markets
- Select the mobile ad support/channels
Step 2 : Create the mobile site
- Select a mobile site template
- Creation of a mockup
- Validation
Step 3 : Launch the mobile campaign
- Weekly reports and statistics
Mobile Advertising is currently available in UK, France, Germany, Spain, Italy, Netherlands, Sweden and Belgium.
