Research from Microsoft Advertising demonstrates how newly developed animated banner ads deliver greater impact on recall, favourability and message association.
Microsoft’s mobile advertising campaign brought The X Files: I want to believe to life on Spanish film fans’ phones, delivering500,000 ad impressions in just seven days.
Newly developed animated banner ads on Microsoft Advertising’s mobile network drove home the benefits of Fiat’s eco:Drive technology to a mass audience.
An end-to-end mobile advertising solution drove excitement levels and data capture for the launch of the Volvo XC60, with click-through rates of up to four per cent.
Targeting French males aged 35-45 through Microsoft Advertising’s mobile network ensured a turbo-charged launch for the new Honda Civic Intuiti, driving over 2,500 visitors to the brand’s mobile site and proving the effectiveness of mobile advertising solutions.
Mobile advertising provided French insurance company MMA with a highly personal platform for warning young French adults of the dangers of drink driving. An innovative range of mobile content, including virtual breath tests and designated driver generators, drove a 2 per cent click-through rate and a ten-fold increase in traffic on MMA’s road safety mobile site.
Mobile advertising proved Adidas’ star player as the brand sought to leverage it sponsorship of the Euro 2008 Football Championship and deliver increased awareness and purchase intent. With a game plan built around downloadable video content, mobile games and consumer-driven virals, Adidas’ mobile advertising solution began proving its effectiveness before the first ball was kicked.
Mobile advertising proved the perfect channel for engaging Swedish women with KappAhl’s intimate, interactive advice on underwear choices, delivering a click-through rate 10 times higher than that of the average online-only campaign.
The launch of Voyages SNCF’s new m-commerce site demanded mass reach across a range of age groups. Microsoft Advertising’s mobile advertising network ensured the train booking service got the express start it needed.
Microsoft Advertising’s Mobile Entertainment Network plugged fans of all musical styles into Samsung’s new range of MP3 playing phones, and delivered a chart-topping click-through rate of just under 6 per cent.
Nivea launched its online magazine FYI (Fun, Young and Independent) to engage teenage girls with its Nivea Visage Young brand. An MSN Mobile marketing solution played a crucial role in capturing email addresses for the FYI mailing list, delivering a 15 per cent conversion rate and maintaining crucial momentum for the magazine.
Entertainment Film Distributors (EFD) turned to ScreenTonic to give the film ‘Run Fatboy Run’ a competitive edge through a mobile trailer, downloadable ringtones and a marketing solution designed to drive word of mouth through the mobile network.
